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Features of a High-Quality Casino Management System

It is important to remember that CRM programs for land-based casinos and online platforms have some key differences.

For example, it is important for an offline wagering location to have video surveillance and the ability to flexibly manage the number of players at the table. As for digital projects, they need reliable software to accept deposits and withdraw the winnings of users.

Casino management system: basic info

Rosloto experts will describe some key points that are essential for the CRM of any casino. Find those that are necessary for your gambling club and focus on them. From us, you can also order efficient management programs.

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Ease of Use

Since the CRM product is the main working tool of operators, it should be as convenient as possible:

  1. Before buying and installing the solution, it is better to ask the provider for a demo mode. You will see for yourself how easy it is, for example, to find relevant analytics, view current tasks, and get statistics for the past 24 hours.
  2. The second aspect related to convenience is that the system will be used by the employees of a casino. They will have fewer rights and limited access to the configuration but the staff should still be able to perform all the necessary tasks.

Reliability

Gambling establishments deal with rather large sums of money. And many people in the world want to profit from the success of other users. Therefore, each entrepreneur needs to make sure that the CRM system is as protected from external interference as possible.

You should also be careful about what employees can do inside the system. Huge amounts of income are attractive to even the most honest people. Take security measures and work without any problems.

Support for Different Currencies

Multicurrency casino: advantages

When talking about the financial aspect, we should mention the possibility of accepting bets in various monetary units. This is especially important for iGaming sites, although, for land-based locations, multicurrency options significantly expand the prospects of business development.

Learn more about the popular trend of processing Bitcoin payments. If you want to receive bids in digital tokens, it is necessary to check whether CRM has such functionality or not.

Support for Various Types of Games

Your website should include not only slot machines but also:

  • poker;
  • roulette;
  • baccarat, and dozens of other products that customers like.

To provide detailed statistics, the CRM system must have special mechanisms for evaluating each entertainment, gaming table, bet, etc.

It is also important to take your ambitions into account. If you start only with slots, there is no guarantee that in a couple of months, you will not want to add 3–4 units of poker equipment. In order not to change the entire system, it is better to search for a platform with wide functionality beforehand.

Live Broadcasts of Games

Solutions with real dealers are becoming extremely popular, and there is no reason to ignore this great business opportunity.

With the help of broadcasts, an offline sector will be able to access an online audience, and digital casinos will increase revenues thanks to live entertainment.

It is not obligatory to open a studio to broadcast games. Several providers are ready to connect you to their platforms. The only question is how well your software can handle such a task.

Record of Staff Working Hours

This is a fairly common HR functionality but in the case of a casino, the difference is that it is already built into the CRM system, so there will be no need for any additional product.

However, if you prefer advanced personnel management tools or you have a big staff, then it is better to choose specialised software.

Working with Clients

Casino client support: request processing

Players always have a lot of questions: “How to make a deposit?”, “How to withdraw money?”, “Why cannot I connect to a live broadcast?” Provide them with the best client service, and they will come back to your website multiple times.

The benefit of CRM systems is that they can record all the questions of visitors, which means that in the future, you will be able to:

  • track the key problems that users face;
  • fix the issues;
  • make the quality of service even better.

Analytics and Statistics

Reliable CRM systems allow operators to get an overview of the state of the entire business in a few clicks. It helps to significantly save time and simplifies such tasks as efficiency calculation and planning of next steps.

When choosing such a solution for your gambling platform, ask yourself and the developer 3 questions:

  1. What functions should the system perform?
  2. What tools for business scaling will be necessary in the future?
  3. If the selected CRM program does not have these tools, how is it possible to replace them?

The Main Things about a Reliable iGaming Management System

The product is a key to success in launching and scaling a profitable business.

For a free consultation, you can turn to Rosloto experts. We will help you weigh the pros and cons, provide information on where to buy a CRM system, and how to make sure that you have a licensed version of the software.

From us, it is also possible to order the following useful services:

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For all questions, please contact our managers.

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Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.

Be careful! Our team is not responsible for the activities of persons using similar contact details.

Clara Hazel
Author: Clara Hazel
iGaming business expert
Updated 30.04.2020
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