Casino Software WMS: New Generation Products from the American Group
WMS Gaming is one of the largest gambling providers in the US market. The developer's library contains the widest variety of games that cover almost all audience requests.
On its Linkedin page, the provider describes itself:
WMS has been a leader of innovations in electronic gaming for over 60 years. Our team focuses on modern technologies and creates cutting-edge solutions that guarantee an unforgettable gaming experience.
The Rosloto team has prepared a detailed overview of the developments of the American supplier. Read about the studio's top projects and find out how to launch a casino by the WMS provider on transparent and favourable terms.
The Success Story of WMS Gaming
The developer has been prominent since 1943. The company is a subsidiary of WMS Industries, a gaming concern founded by Harry E. Williams.
In the first years, the supplier worked under the Williams Manufacturing Company brand and produced stationary equipment for gaming halls. Pinball machines became the basis of the product line, and the provider bought some models from other companies and modernised them, after which it sold them under its name.
The company took up the production of branded equipment from scratch only in the late 40s.
By the end of the 1980s, the studio was selling tens of thousands of slot machines every year and was one of the top three suppliers of pinball games in the States.
Gradually, market interest in pinball machines began to wane, and the provider moved into the video game niche.
In 1991, the company released the first line of video lotteries. A year later, the Addams Family slot based on the series of the same name went on sale. The project was such a resounding success that the sales record has not yet been broken. Casino software WMS has been purchased 20,270 times.
The developer spared no expense in buying well-known trademarks. By the end of the 20th century, the studio's portfolio included such slots as:
- Wizard of Oz;
- Men in Black;
- Clint Eastwood;
- Lord of the Rings;
- Star Trek;
- Blade and others.
An interesting fact: in 2003, the online casino provider WMS released the world's first game with flash memory. Up to this point, the machines did not remember the previous actions of users.
After a series of successes in the production of entertaining machines and lottery games, the company began to significantly expand its range of services.
In the list of suggestions from the American developer, there are:
- land-based gambling equipment of various types (from lottery video terminals to multi-game cabinets);
- services for the development of global digital structures and operating systems;
- delivery of advanced network solutions;
- production of content adapted specifically for social networks;
- WMS casino slots for sale, lotteries and table games under the White Label scheme;
- audit and consulting services for land and online operators;
- technical and warranty service of stationary equipment.
Between 2006 and 2011, the company's annual turnover increased by $332 million. The annual net profit of the concern was more than 113 million dollars.
To further strengthen its position in the online field, the company has established a special subsidiary. The Williams Interactive department began its work in 2012 based on the software of the Swedish company Jadestone Group AB and the American supplier Phantom EFX. In the same year, the studio received a licence from one of the largest European regulators — Belgium.
Today, the main forces of the online division are focused on the release of gaming solutions for the mobile segment and social platforms.
In 2013, the company became part of the Scientific Games gambling group. The deal cost the corporation $1.5 billion.
Today, the main consumer base of the provider is concentrated in the United States. American players bring the studio 70% of all profits.
The main office of the company is located in Las Vegas. There are international branches of WMS in:
- Canada;
- Mexico;
- Argentina;
- Australia;
- China;
- South Africa;
- the Netherlands;
- Austria.
Ground Equipment from the American Developer
The history of the company is a great example of a successful transition from the development of stationary gaming systems to the release of digital products of the latest generation.
Despite focusing on the online and mobile segment, the provider continues to supply physical equipment. Cabinets and video terminals of the brand are presented in almost all gaming clubs in Las Vegas and 70+ establishments outside the United States.
The production of stationary devices is carried out in tandem with large niche enterprises. The developer archive has a series of motherboards with multi-core processors and integrated ATI graphics, developed in conjunction with Intel.
For several years in a row, cases for branded cabinets were ordered from BlueBird. It was during this period that branded machines began to be equipped with touch control panels and modified hybrid bill acceptors.
Types of stationary equipment from WMS:
- cabinets with variable dimensions for halls of different sizes;
- multi-game cabinets with ergonomic seats, stereo sound, lighting and multiple screens;
- self-service terminals;
- lottery equipment with mechanical and touch controls;
- LED panels of different diagonals for advertising and information broadcasts, and more.
Williams Interactive Online Division Product Line
The provider's digital library is represented by 300+ items, including several versions of video poker, lotteries and table games. Slots occupy a key place in the catalogue.
The software is supplied to almost all legal markets in the world — from the USA to Australia and China.
| Characteristics and functionality of brand developments | |
| Large selection of subjects | For some time, the studio released products based on the plots of cult blockbusters and TV series. Now the provider's focus has shifted to adventure and fantasy themes. There are many slots based on fairy tales and oriental legends, a series of slot machines on the theme of wildlife and sea travel |
| Video slot mechanics | The company focused on the production of games with standard mechanics (most machines have 3–5 reels and up to 30 lines). The limited series of products has enlarged reels and 4,096 outcomes. At the same time, all developments are supplemented with variable plot bonuses and risk rounds |
| Cross-platform environment | Casino software WMS is compatible with most modern operating systems. Desktop products run in a browser format and do not require the installation of additional plugins. The line of developments for the mobile segment is available in two versions: for launching through mobile browsers and as downloadable applications |
| Flawless graphics | The company goes out of its way to provide customers with maximum immersion and a great experience. Much attention is paid to the detailing of the game environment. For example, fruit mixes are designed in a classic retro style, and original 3D effects are used in the latest plot developments |
| Bonus program | The casino software WMS is distinguished by the maximum audience retention rates. The games of the studio have a wide variety of bonus features: free spins, service symbols, story quests, risk rounds, paid bonuses, additional reels and, most importantly, a unique program of multi-level progressive jackpots |
| Security Guarantees | Digital software is certified by three independent agencies at once:
Clients' network security is ensured using innovative cryptographic tools and SSL encryption protocols |
Novelties in the Game Library WMS Gaming
The studio is constantly expanding its range and strives to take into account the latest market trends. A large series of cross-platform and mobile products was released in 2020.
Top novelties in the portfolio of the American brand:
Crystal Forest HD
An updated version of the earlier development of the same name, dedicated to fairy tales and various magical creatures.
The developer focused on classic mechanics. The slot has 5 reels and 25 lines, each of which accepts equal bets up to $5.
There is no traditional risk round in the car. Instead, users are offered the Cascading Reels option. After each successful move, the played icons disappear from the reels and new ones appear in their place. The process continues as long as there is free space on the field. Then a series of free spins is automatically launched — from 7 to 50 spins.
Nemo's Voyage
This example of casino software WMS was created based on Jules Verne's novel "Twenty Thousand Leagues Under the Sea".
The gameplay of the slot is very original: to the right of the reels, there is a “depth gauge” with a pressure scale. The player's submarine sinks lower and lower to the bottom of the ocean with each new bet. Having reached a certain depth, the user receives new game options and bonuses, including:
- 3 types of wild symbols with different coefficients;
- 8 free spins with random sticky wilds.
Bruce Lee — Dragon’s Tale
The development is dedicated to the story of one of the most famous masters of oriental martial arts — Bruce Lee.
In this project, the provider departed from the usual mechanics and offered its users a non-standard gaming interface with four active screens at once. Each field displays 5 reels with 20 permanent lines.
The peculiarity of the slot is independent spins. For example, the main game may be running on one screen, and a series of free spins with a random multiplier that can reach x12 will start on the other.
The prize fund for the session is summed up for the highest combinations from all four screens.
Innovative Gambling Development for the Facebook Platform
The company's portfolio includes a unique simulator created specifically for the Facebook social network — Lucky Cruise.
The software has no analogues and is fundamentally different from the usual video slots.
Users are waiting for a boat trip on a cruise ship. There are coils in the game, but they perform more of a decorative function and are needed to get special coins that can be used to pay for additional bonuses and early access to new locations.
The field is made in the form of a sea chart, on which exotic islands and ports are marked. At each stop, gamblers are waiting for story quests.
In addition to basic functions, Lucky Cruise provides:
- paid purchases of bonuses;
- thematic side mini-tasks;
- user rating tables;
- the ability to create your gaming communities;
- regular incentives and bonuses from the administration;
- in-game credits and more.
Ways to Launch a Casino by the WMS Provider
The company's developments meet the requirements of the largest international laboratories and regulators. WMS casino slots for sale can be found in the following markets:
- the USA;
- South America;
- Canada;
- Australia;
- Asia;
- Africa;
- Europe.
The provider’s catalogue includes gambling solutions that meet any customer needs, from the turnkey casino WMS to stationary equipment for halls of any size.
The studio offers several options for cooperation:
- Conclusion of a White Label agreement. The operator gets access to the supplier's entire library, a ready-made business template to get started in any local markets, and a good selection of administrative tools, including multiple language interfaces and multi-currency payment modules.
- Point integration. The program is designed for existing operators and allows you to launch a casino by the WMS provider as an additional section of the library. Brand developments are compatible with third-party products, and after the merger with Scientific Games, they are often bundled with slots from NYX Gaming, Bally, Openbet and other studios.
- Sale of physical gaming equipment. Stationary units are shipped to all regions of the US and several major establishments in Europe and Asia. The supplier takes care of all organisational issues, certification, debugging of equipment and warranty service.
- Online turnkey casino WMS. There are several options for desktop and mobile platforms. The solution includes gambling content, licences, feedback channels with support services, a bonus program, several language interfaces, payment modules and a powerful analytical service for monitoring all internal business processes.
In addition to selling ready-made online products and stationary equipment, the provider offers several additional services:
- business audit and consulting programs;
- development of unique content for mobile platforms;
- training cases;
- assistance in the development of personal marketing programs and more.
The Main Things about Gambling Offers from WMS Gaming
Gambling software by WMS is in unrelenting demand among millions of people from all over the world. The company is not only aware of the most promising industry trends, but also radically changes the very concept of gambling.
- One of the significant achievements of the studio is the creation of a unique gaming product for the Facebook platform. A project called Lucky Cruise combines the usual slot mechanics and an innovative system of various story quests with a multitude of rewards.
- Branded gambling software by WMS pleases with the widest variety of bonuses. Almost all types of prize options are available, from revolving free spins cycles to cascading symbols and risk rounds. The cumulative jackpot program with several levels of rewards deserves special attention.
- Studio developments for online and mobile platforms are certified by the largest industry laboratories: Gaming Laboratories, Technical Systems Testing and other independent agencies. Network security guarantees are confirmed by an SSL certificate.
You can learn more about the technical characteristics of branded software and place an order at the Rosloto aggregator firm.
We are aware of market trends and offer the latest generation of gambling solutions:
- live content in HD quality;
- Bitcoin websites;
- social and free games;
- mobile products;
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- sportsbooks, eSports betting platforms;
- slots with 3D, VR effects, and much more.
There is a large selection of adaptive templates to work in different local markets. You can buy turnkey platforms from our experts or develop your business project in a free designer program.
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