Live Gambling: Streaming Economics on Twitch and Kick

In the online casino niche, transmissions are rapidly turning from niche entertainment into a powerful tool for attracting customers and generating profits. Platforms like Twitch and Kick provide spectacular content with millions of ranges.

Rosloto experts talk about the economics of streaming gaming sessions, compare costs on Twitch and Kick, and reveal which platform will bring the highest ROI in 2025.

About Transmissions in Casinos

These are live broadcasts of entertainment via Twitch, Kick, YouTube, and other popular portals.

Streamers demonstrate their actions in slots, roulette, live solutions, crash games, and even sports betting, often interacting with the audience in real time.

Viewers watch such transmissions, interact in the chat, learn the names of casino products, monitor winnings, and, most importantly, follow the links in the description and start placing bids. This is how these mechanics work, making the tool an effective communication channel and a way to increase Internet traffic.

Who is behind streaming:

1. Opinion leaders. These are individuals or teams working under contracts with online casinos.
2. Gambling resources. Operators directly sponsor or pay for advertising inserts.
3. Affiliates and CPA networks. They provide mediation and monetisation.

Today, transmissions are used to attract clients, especially in the crypto niche and young markets. The format is gaining popularity in such developing regions as Latin America, Southeast Asia, and Eastern Europe.

Entrepreneurs should definitely invest in this direction, at least because there is a huge money turnover in this niche. A prime example is Roshtein, a popular Kick slot streamer. He earns $1 million per month by collaborating with Stake and other gambling brands.

According to StreamsCharts, the most well-known representatives of this sort of activity are:

• Trainwreckstv. This professional player has publicly stated that he earned $15 million during his partnership with Stake.
• ClassyBeef, Xposed, and VonDice. They have repeatedly mentioned the monetisation of their gaming skills through exclusive contracts, as well as RevShare and CPA schemes.

Streaming Economics in 2025

Live broadcasts are an effective and easily scalable traffic growth mechanism, which requires:

• precise targeting with analysis of different geolocations;
• a well-thought-out affiliate policy (CPA or RevShare);
• quality control (transparent system of mutual settlements and evaluation of streamers’ behaviour);
• willingness to work with an unstable but mass audience.

Monetisation Formats

The list of the most efficient business models includes:

1. CPA (Cost Per Acquisition). A casino pays streamers a fixed sum for each attracted user who then makes a deposit. The reward amount can vary significantly — from a symbolic $10 to $100 or more.
2. RevShare (a part of the lost funds). An entertainment brand shares up to 50% of the net income from the referred customer. It is a long-term model: the more the player replenishes his account, the higher the profit of the operator and the streamer.
3. Hybrid. This is a combination of the above-mentioned options, which is used quite often these days.

According to the Last-Gamer online portal, top players who organise such broadcasts receive from $5,000 to $10,000 or more per month for the “exclusive” and “storefront” of the casino. Their earnings are also formed thanks to donations, contributions, paid subscriptions, deposits, and other sources of income.

Costs for the Owners of iGaming Platforms

The average budget can range from $20,000 to $500,000 per month, depending on the size of the business and the goals of entrepreneurs.

The main items of expenditure include:

1. Payments to streamers. About $2,000–$20,000 a month, depending on the number of partners and the volume of traffic they attract.
2. Budget for bonuses and free spins. From $1,000 to $3,000 per 30 days. Incentives are granted based on the performance of professional players. If the casino audience is growing rapidly, they receive payments.
3. Additional expenses. Operators can spend on average from $2,000 to $10,000 per month on reputational costs, as well as the organisation of events or challenges and support of tracking systems.

Key Technologies and Tools

Let us consider what components are necessary for high-quality streaming:

1. OBS Studio/Streamlabs. This is basic software for video broadcasting.
2. Stream Decks. The solution is responsible for managing scenes and activating special effects.
3. VPN/VPS/Proxy. Professional players use maskers to access casinos from other regions (for example, countries with the government’s ambiguous attitude toward gambling).
4. Affiliate links and trackers. With their help, entrepreneurs see how many users have visited the website from the streamer's channel. The most popular tools are Post Affiliate Pro, FTD, CPAPI, etc.
5. Bot systems. They automatically manage chats, give rewards, and post affiliate links. Often, businessmen choose systems produced by Nightbot and StreamElements.
6. Fake balances and demo accounts. Since not all streamers play for real money, providers can issue bonus solutions. They look the same as a live balance.

Profitability and Efficiency for Operators

Advantages of streaming from the casino owners’ perspective:

1. Stable traffic acquisition. Users increasingly trust the opinions of professional gamblers as industry experts. Thanks to this, entrepreneurs can quickly attract a “warm audience” that is already actively involved in the betting process.
2. Improvement of the image. Logos, banners, and mentions of casinos work as constant and effective advertising. It contributes to the growth of iGaming brands’ recognition. Customers and B2B partners (affiliates and payment providers) start to have more confidence in such companies.
3. High ROI. If there is a good RevShare, attracted clients can bring a stable income for years, guaranteeing a quick return on investment.
4. Creation of viral content. Information about big wins quickly spreads across social networks and clips. This creates UGC products that are trusted by the audience.

Despite the high efficiency of streaming, operators may face some difficulties:

1. Regulatory restrictions. In Europe and the US, the government controls all forms of gambling advertising, including streaming via social networks.
2. Fake balances. Sometimes, their presence undermines the confidence of clients, so demo accounts should look as authentic as possible.
3. Dependence on the streamer. If a top player leaves, the volume of Internet traffic can drop sharply.
4. Fraud. Most often, this is the creation of fake profiles to receive CPA rewards and quickly withdraw funds. To protect themselves from fraudsters, entrepreneurs choose a hybrid cooperation scheme.

Nuances of Promoting Casinos on Twitch and Kick

Rosloto experts have prepared a detailed comparison of live broadcasts on these platforms with a focus on monetisation, costs, profitability, and regulation in 2025.

Audience and Reach

Twitch occupies a leading position in terms of the number of active users.

More than 140 million people visit the portal monthly to:

• watch top streams;
• communicate in the chat;
• leave reactions (likes or comments);
• click on affiliate links.

The average age of consumers is 16–35 years old and the geography is the USA, EU, and Japan. Users trust branded video solutions (strategies or missions) and eSports tournaments more than traditional gambling entertainment.

The Kick’s audience is much smaller — 30 million visitors monthly. This figure is growing rapidly, mainly due to residents of Eastern Europe, Asia, Latin America, and Canada.

The average age of users here is 18–35 years old. These people like to gamble more and have a high level of trust in streamers and online casinos.

Regulatory Policy

Twitch has a strict ban on advertising entertainment resources without a certificate from the EU or the US.

The platform’s administration:

• provides limited support for game content;
• blocks links;
• applies permanent bans to illegal websites.

Kick imposes minimal restrictions on operators and streamers. Basically, this is a prohibition on the placement of bets by minors and the availability of a licence from any jurisdiction. The portal provides full support to gambling startups, including crypto casinos.

Twitch bans Stake, Roobet, Duelbits, and other popular entertainment brands. Kick, on the contrary, is directly related to these companies.

Monetisation of Streamers

Let us consider the main sources of income:

1. Twitch. Professional players have to observe casino advertising restrictions if they do not have permission from the US or EU. Cooperation is possible only with certified resources. Key revenue streams are subscriptions, donations, and affiliate links.
2. Kick. Organisers of live broadcasts can directly insert links, banners, and codes into the chat or on the screen. This leads to high conversion and profits for business owners. As for iGaming experts, they make money from casino payments, contributions, and gifts.

Streaming Costs

The direct charge for broadcasts on Twitch is limited and, as a rule, not advertised. On Kick, top players and opinion leaders earn up to $100,000 per month. However, the final amount depends on the payment scheme, bonuses, and other characteristics.

The average price of production and design on both portals is the same: from $2,000 to $10,000. Kick has more flexibility but the cost of exclusive interaction with top streamers is also higher. However, it is fully justified by the growth of Internet traffic and GGR.

Profitability (ROI) for Operators

Profitability can be analysed according to 3 key metrics:

1. Average LTV. Kick provides a medium-high customer lifetime value, while in Twitch, this indicator will be significantly lower due to promotion restrictions.
2. Conversion. The frequency of transitions from views to target actions (registration in a casino or account replenishment) in Twitch is traditionally low. The main reason is the lack of direct links. On the other platform, on the contrary, there is a higher conversion, including due to the placement of direct advertising.
3. Average income per streamer. Twitch provides $2,000–$10,000 per month. The opposing portal offers up to $100,000 due to the direct integration of affiliate links and marketing freedom.

Thus, Kick is a clear favourite for the owners of iGaming startups in 2025. The digital resource wins due to a minimum of restrictions, the ability to build CPA/RevShare campaigns, high ROI, and an audience of more risky bettors.

Twitch can be useful for branding and driving traffic to secondary casino products. The platform’s use requires workarounds and compliance with many rules.

The Main Things about Streaming on Entertainment Sites

Live broadcasts are a popular tool for attracting more clients to online gambling establishments.

Key aspects that operators should take into account:

• The advantages of the approach include fast traffic acquisition, high ROI, and the creation of viral content. Collaboration with top players can improve the brand’s reputation, increasing the level of trust from customers and B2B partners.
• Kick and Twitch are the most popular streaming services in the world. The portals differ in regulatory policies, audience, reach, monetisation methods, and other characteristics.

The Rosloto studio supplies cutting-edge solutions for the gambling business: turnkey projects, poker products, and lottery software. We offer protection against fraud, marketing, connection of payment systems, and other useful services.