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Casino Software 888 Holdings: a Universal Gambling Product

Casino Software 888 Holdings: a Universal Gambling Product

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The branded platform includes an extensive library of games, payment services, and programs to support responsible wagering. The high quality of the software products ensures a smooth entry into the regulated markets of Europe and the USA.

Casino software from the 888 Holdings provider

You can buy the proprietary option at the Rosloto studio. Contact our specialists to learn more about the benefits of the software and place an order.

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Key Information about the Developer

The global corporation 888 Holdings Public Limited Company was founded in 1997 by Israeli entrepreneurs Aharon Shaked and Ron Ben-Yitzhak. In 2003, the firm opened a permanent office in Gibraltar. The holding departments are also located in the UK, Israel, the USA and other countries.

The online casino provider 888 Holdings operates several subsidiaries. In 2022, the manufacturer acquired a controlling stake in the bookmaker William Hill, but in the future, both brands will develop independently.

Since 2005, the assets of the enterprise have been traded on the London Stock Exchange. The group has been independently assessed in accordance with FTSE4Good criteria. The provider's activities comply with environmental, social and corporate governance principles (ESG).

The chairman of the board is Lord John Mendelsohn, while Ann de Kerckhoff is Senior Independent Director.

Company Activities

888 Holdings gambling software: portfolio

The software and commercial services of the corporation are focused on B2B and B2C areas.

The manufacturer's portfolio contains the following products:




888 Casino


A multi-tasking gambling platform with the original content of the provider and solutions from other software developers.

The website features traditional and 3D slot machines, live and table games, arcades, multiplayer fun and other kinds of entertainment

888 Sport


An international bookmaker with a permanent presence on regulated markets in the US and Europe.

The betting platform deals with 80+ sports disciplines and generates 80+ thousand odds sets monthly. The solution offers live and pre-match bids, a deep scattering of the group and individual competitions

888 Poker


A global online poker site where gamers can play Texas Hold'em, Omaha, Blast, Snap and Omaha Hi-Lo.

888 Holdings casino software supports 4 types of tournaments: Sit and Go, MTT, PKO and 888Poker Live. Customers have access to bonuses for registering and inviting a friend

888 Bingo


One of the leading chains in the UK with a proprietary website and a huge selection of entertainment.

The catalogue includes bingo, keno, games with jackpots, and VIP number guessing competitions.

The minimum deposit is £5. Up to £100 bonus for new customers

International Presence

Operators who decide to connect the casino software by 888 Holdings can work in 14 jurisdictions:

  1. European market. The solution is approved by local regulators in Gibraltar, the UK, Malta, Ireland, Romania, Spain, Italy, Denmark, Portugal and Sweden. At the end of 2021, the enterprise received the largest revenue (39%) in the United Kingdom, 10% in Italy and 8% from Spain.
  2. The USA. The firm was one of the first to enter the US market after the wagering ban was lifted in 2018. The branded casino software is represented in 4 states: Nevada, Delaware, New Jersey and Pennsylvania. The provider plans to expand its presence in Michigan, North Carolina, and Oklahoma.

Upper-Class Awards

The manufacturer is a regular participant in international exhibitions and commercial events dedicated to gambling.

The company has been repeatedly nominated and granted the following awards:

  • EGR;
  • Gaming Intelligence Award;
  • ICE London;
  • Global Gaming Award and other specialised events.

In 2021, the producer started an exclusive partnership with the well-known American print publication Sports Illustrated.

Quick Connection of the Gambling Software by the 888 Holdings Provider

888 Holdings turnkey casino: quick connection

The development, sale and rental of a platform for bookies is carried out through a subsidiary of Dragonfish.

The company has created a universal Casinoflex system for fast access to key wagering markets and comfortable deployment.

Advantages of the iGaming Platform

The benefits of the turnkey casino by 888 Holdings are the following:

Great selection of entertainment

The entrepreneur gets access to 3+ thousand game positions. These are slots, table games, cards, lotteries, bingo, and video poker.

The catalogue includes the author's content and solutions from B2B partners, including EGT, Pragmatic Play, NetEnt and other developers.

In 2022, the firm signed a mutually beneficial contract with the Swedish provider Yggdrasil

Multicurrency support

The virtual casino software by 888 Holdings offers the ability to pay in 50+ monetary units and cryptocurrencies.

The system includes payment services from Visa, MasterCard, PayPal, Neteller, Webmoney, AstroPay and Bank Transfer. Also, it is possible to connect local financial gateways at the request of the customer

Contemporary equipment

The built-in CRM system provides options for managing gamblers' accounts, denomination settings, fixing a limit policy and verification services, and actuating various game modes (demo, for money, and multi).

The platform contains a module for countering fraud and tools for social interaction of players

Effective marketing

A large selection of promotional instruments (free spins, gaming bonuses, casino races, loyalty points) contributes to effective audience retention. The operator can launch individual missions and seasonal tournaments, activate the jackpot series and set up cashback.

The gambling software by 888 Holdings integrates well-known affiliated services such as Income Access, NetRefer, Lindar and other referral networks for the growth of solvent traffic.

The holding offers the original affiliate program "888", within which operators can delegate the tasks of attracting gamers to third-party webmasters

Features of Installing the Proprietary Software

The entrepreneurs may connect a casino from the supplier 888 Holdings in 2 ways:

  • as a new tab for an already existing iGaming project;
  • as an independent gambling site with a unique corporate identity.

The installation of the gaming platform takes a minimum of time thanks to the use of a seamless API toolkit. The vendor provides secure system implementation based on the international data transfer protocol HTTP.

The casino software from 888 Holdings is a cross-platform product. It works flawlessly on PCs, tablets, and cellular devices with IOS and Android operating systems. The developer has optimised the user interface for each type of device.

Useful Business Services for the Gambling Industry

The company offers the following solutions for operators:

  1. Access to regulated markets. The manufacturer provides legal support to clients who want to launch a profitable iGaming project in a legal environment. The firm helps to obtain permission and adapt content to the requirements of local regulators. In addition, there is an option to work under the sublicence of the manufacturer.
  2. Data management. The gambling software by 888 Holdings contains a proprietary platform for managing huge amounts of information. The title is used for fast and cost-effective product development, powerful marketing campaigns, and gamer reaction tracking within the built-in CRM system. The program operates on the basis of artificial intelligence and Big Data.
  3. Website hosting. Operators can order secure hosting for an iGaming project with a European or American licence. The holding manages the Network Operations Center with a fault-tolerant IT infrastructure and modern communication equipment.

The supplier provides multilingual 24/7 support via phone, email and chat. Expert teams are based in Gibraltar, Antigua and New Jersey. Specialists advise gamblers on registration and verification, replenishment and withdrawal of funds, and activation of bonuses.

Experts help operators resolve legal and technical issues. This is a timely system update, installation of partner services, setting up traffic monetisation for social content, and much more.

Accountable Gaming Support

888 Holdings software: accountable gaming support

The entrepreneurs can purchase a web turnkey casino by 888 Holdings together with the original Observer system. The program uses multi-level mathematical algorithms to capture behavioural anomalies and potentially dangerous actions of clients.

Based on the received data, the system automatically creates interaction scenarios with gamblers:

  • activation of restrictions on the duration of the game session, the size of the bet, the amount of withdrawal of funds;
  • sending a notification with a proposal to stop the match;
  • account deletion — temporary or permanent;
  • unsubscribing from marketing materials;
  • blocking certain games and products;
  • additional verification of the client's identity;
  • informing about the number of winnings and losses.

The Observer service is programmed to monitor the main behavioural triggers. Their specific combination indicates the problematic moods of the gamer.

In 2020, the holding took part in the Revealing Reality charity project dedicated to safe wagering. A series of information events were held with the financial support of the British organisation GambleAware. The goal of the solution is to change the approach of providers to the administration of responsible gambling.

The Main Things about Installing the Branded Content

888 Holdings is an international concern that supplies certified software for B2B and B2C segments.

  • The studio has focused on 4 key areas. This is the development and supply of software for gambling operators, bookmakers, organisers of bingo draws and digital poker tournaments.
  • The universal Casinoflex system is suitable for launching an iGaming project and improving an already operating wagering website.
  • The cross-platform product is distinguished by a good choice of entertainment, multi-currency support, modern equipment, and instruments for effective marketing.
  • The producer helps to enter new regulated markets and offers secure hosting. The concern provides professional services for data management and technical support for customers.
  • Software products support the author's Observer system, designed to minimise the risks of gambling addiction. The platform monitors behavioural triggers and identifies potentially problematic clients.

The operators can buy the proprietary wagering software and other useful products on favourable terms from Rosloto.

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Clara Hazel
Author: Clara Hazel
iGaming business expert
Updated 10.02.2023
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