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5 Main Elements for Success of Virtual Casinos

Experts of the Rosloto company reveal the secrets of how to make iGaming projects profitable. We will tell you where to start and what software to buy to launch a legal and prosperous business.

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Stylish and Recognisable Design

Online casino design: key features

High-quality visualisation has become the calling card of digital platforms that offer entertainment for the money. The boring and inconvenient interface is often the reason why customers leave casino websites.

Operators have the right to develop an original design of their portals or use ready-made templates. In the first case, players can be amazed by new and unusual solutions, and in the second, it is possible to create a special place where users feel as comfortable and safe as possible.

Whatever design entrepreneurs choose, the main thing is to form a pleasant gaming atmosphere.

Features of the visual identity of online casinos:

  1. Cross-platform environment. The platform’s appearance must be adapted for uninterrupted playing on different types of gadgets. These are PCs, smartphones, laptops, tablets, and Apple products. It is good if the picture and usability are compatible with the device’s parameters.
  2. Balance between colours and transitions. Too bright or, conversely, dark design is negatively perceived by the audience. It is better to choose 2 or 3 basic shades and one more accent tone. The smooth gradient, illuminated frames, and pulsating icons look fresh and stylish.
  3. Convenient navigation. The perfect option is when clients find a button to deposit funds in just 3 or 4 clicks. According to the same principle, operators need to place a registration form so that gamblers can quickly enter their data and immediately start spinning the reels. Too long verification process or the presence of a huge number of fields to fill out may scare customers away.
  4. Interactive widgets. This is a board with the names of the winners, the size of the growing jackpot, repetitions of huge draws, and other screensavers. They make virtual casinos look better and contribute to audience retention.
  5. Open access to information. This includes data on licences, certificates of conformity, and significant partnerships. Digital portals are totally legal, and visitors to the iGaming platforms should be aware of this.

High-quality and well-thought-out design is the key to successful promotion of entertainment resources. For example, Google algorithms mostly index those sites that can be launched on mobile devices. Page loading speed, readability of the text, response time, and other parameters also matter.

Universal Product Range

Online casino content: the main characteristics

Clients visit online casinos to play. Therefore, the creation of an assortment of solutions must be approached with all seriousness. It is important to understand the market’s specifics, current trends, and the requirements of users.

Every portal has a set of games that bring in the highest percentage of income. At the same time, the catalogue must be diverse and meet the needs of different target groups. Some people like classic fruit-themed mixes while others are looking for new experiences and non-standard options.

How to create the best set of games in the market:

  1. Content from the world’s leading developers. The audience prefers slots from Microgaming, Novomatic, NetEnt, Playtech, Pragmatic Play, and other top companies. Their products have a good response from gamblers and bring stable profits to entrepreneurs.
  2. Original mechanics. This year, the most popular offers are crash and skill entertainment, as well as multiplayer fishing and arcades. Megaways slots with innovative gameplay from the BTG Australian provider have been a definite hit in recent years.
  3. Various bonuses. These are free spins and extra rotations, multipliers of initial best, mini-quests, races, leaderboards, jackpots, etc. All of them help keep users on casino websites and increase their average check.
  4. Prestigious certification. Independent testing is carried out by GLI, QUINEL, BMM Testlab, iTechLabs, and other world-famous laboratories.
  5. Excellent graphics. Players are attracted by interesting 3D models, high-quality visualisation, surround sound, and exciting special effects. The boundaries between classic slots and dynamic action games are gradually fading. It is possible that soon, people will be offered new types of solutions with realistic graphics and exciting plots.

The product range should be updated periodically because today, many interesting releases appear in the market, and young studios delight their clients with original bonuses and an unusual approach to the development of entertainment for money. The most important thing is to keep up with the times and not limit yourself to just 5-reel slots.

Variety of Settlement Methods

Casino payment systems: general info

Deposition and withdrawal of funds should be fast, convenient, and safe. Once on the site, users are already risking when they place a bet and hope for a piece of good luck. Therefore, any problems with payments are inappropriate.

The most in-demand financial options include:

  • Internet acquiring;
  • direct bank transfers;
  • settlements via e-wallets;
  • voucher and mobile transactions.

The more payment systems are offered on the iGaming portal, the better. Besides, it is important to maintain a balance between international and local services. The first group includes Visa, MasterCard, PayPal, Neteller, etc. The second one contains such options as, for example, LiqPay from PrivatBank.

Digital Settlements

Cryptocurrency is gaining more and more popularity every year. Players can replenish their accounts and receive prizes in Bitcoins, Litecoins, Ethereums, Thrones, and other promising tokens. The use of digital assets speeds up and simplifies transactions, making them as secure as possible and accessible from anywhere in the world.

Payments of this type eliminate the entrepreneurs’ problem of too high commissions. Thus, Internet acquiring costs 3–5% of each transfer. Tariff rates for digital currency settlements are 0.2–0.5%, which is one of the lowest values in the world.

Convenient Cash Withdrawal

The speed of this procedure must be high. Gamblers are distrustful of those casinos where money transfers take several days. The optimal period is from 10 to 20 minutes. Platforms that do not adhere to these requirements suffer from a lack of visitors and their reluctance to make big bets.

The right usability of the payment page is another way to gain the audience’s trust. The availability of a hint system and the need to provide a minimum of personal information are positively perceived by players. They are not ready to disclose confidential data on the Internet.

Professional Support Service

When first getting acquainted with a portal, technical staff often does not matter to gamblers but as soon as there are the first difficulties, the presence of such specialists becomes essential.

People turn to them for various issues. Often, online casinos function flawlessly but users are still looking for the button to call the manager. A common request is to receive information about new slots, profitable withdrawal options, and participation in a bonus program or seasonal tournaments.

The main tasks of the support staff include:

  • counselling on different matters;
  • provision of assistance with personal settings;
  • creation of a friendly atmosphere;
  • demonstration of respect and attention to each client.

The optimal time response is from 60 to 90 seconds. There is no need to make gamblers wait too long, otherwise they will choose another entertainment resource.

It is possible to set up communication with clients in the following ways:

  • via a dedicated phone line;
  • by email;
  • in instant messengers (Skype, Telegram, or Facebook);
  • using a chatbot on the website.

Today, virtual assistants are gaining immense popularity. The software is programmed to quickly answer standard questions and inform customers about new promotions and bonus offers.

For more complex tasks (for example, delays in payments), it is worth inviting several experienced managers to the team. They will also communicate with VIP clients and B2B partners of casino owners.

Attractive Promotions and Bonuses

Casino bonuses and promotions

Providers of slot machines already offer some of the in-game rewards that come with the rest of their products. However, they are not enough to attract a solvent audience and interact with regular visitors to the gambling website.

Operators can diversify the bonus program and create personalised offers for regular players.

Let us consider what types of incentives should be offered by entrepreneurs:

  1. Welcome bonuses. These are gifts for registration, deposition of funds, and invitation of a friend. They may include wagering or not.
  2. Cashback. This is a return of part of the lost money to the user account. It helps to reduce a negative impression after a series of failures and demonstrates that the gambling establishment cares about its clients. Operators can set the level of deductions at their discretion. In practice, the RTP indicator rarely exceeds 10%.
  3. Seasonal offers. These are promotions, missions, and mini-tournaments, which often coincide with specific events. These are Christmas, Easter, summer holidays, etc. Competitions can be organised with the support of B2B partners (developers of slots or affiliates). In this case, the prize fund will be traditionally big.
  4. Multi-user solutions. Here, we are talking about quests, achievement races, jackpots, and other types of activities in which a huge number of people participate.

Bonuses and promos improve the image of iGaming brands in the market, thus helping them attract and retain customers. This is also an excellent way for business owners to announce upcoming changes. This could be an update to the platform’s design, integration of a useful settlement method, or release of slot machines with original mechanics.

Organisation of various competitions and tournaments has a positive social effect. Players talk to each other, exchange gifts, and create a powerful community.

The Main Things about Casino Project Implementation

Gambling is a legal activity with high income and good prospects.

Key characteristics of profitable entertainment platforms:

  • High-quality design is the first thing visitors pay attention to. It should be stylish, concise, modern, and take into account regional characteristics (as well as the audience’s needs). Besides, operators need to have a mobile version of their websites that can be launched on all types of devices.
  • The product range should include slots from popular developers. Users are attracted by unique plots, excellent 3D graphics, and interesting mathematical models.
  • A variety of settlement methods is a prerequisite for the achievement of high conversion by online casinos. Transactions must be fast, convenient, and secure. Gamblers respond well to crypto payments since they are distinguished by minimal commissions and instant transfer of funds.
  • Communication with the support service can be provided on the website, through a dedicated phone line, or in popular messengers. Support staff must be competent, friendly, and well-versed in the nuances of the iGaming platform’s operation.
  • Attractive bonuses are crucial for customer retention. It is necessary to offer clients seasonal promotions, cashbacks, multiplayer tournaments, and other types of activities.

From the Rosloto studio, you can buy a turnkey casino, a licensed White Label portal, scripts, and other profitable solutions.

We also provide the following useful services:

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Clara Hazel
Author: Clara Hazel
iGaming business expert
Updated 29.03.2024
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