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Popular Gambling Exhibitions: Favoured Trends and New Products

Specialists of the Rosloto studio will introduce you to the most important iGaming Summits and their organisers. We can prove that these events are worth visiting since their guests are provided with information about the latest developments and topical industry areas.


SIGMA Group: general info

The enterprise was founded in 2014 by Eman Pulis and its key specialisation is gambling events. These are exhibitions, conferences, and meetings that gather together thousands of iGaming professionals.

The brand’s headquarters is located in Malta. There are also representative offices in Cyprus, Manila, San Paulo, and Belgrade. More than 100 employees work for the company.

Structure of SiGMA Group

The main areas of the organisation’s activity:

SiGMA Events

Holding of thematic summits.

The company is actively supported by the media and has a series of podcasts, studio interviews, and an interactive library

SiGMA Play

Provision of the platform with branded content.

This is a comprehensive solution for both operators and bookmakers. Entrepreneurs can order hosting services or an alternative dispute resolution (ADR)

Venture Capital

Savings and investment in promising online casino startups and non-gambling projects (blockchain, fintech, etc.)

SiGMA Foundation

Raising money for charity and funding non-profit initiatives. These include the repair of health centres, construction of schools and sports complexes, support of orphanages, and much more

Secrets of the Popularity of iGaming Events

Key features of the summits:

  1. A new perspective at organising conferences. In 2014, SiGMA held an exhibition first-time, bringing together more than 1,000 representatives of the gambling industry in one place. Collaboration with brilliant speakers, relevant topics, and maximum attention to detail quickly turned a local startup into a global enterprise. For example, one of the last events in Malta was visited by about 25,000 people.
  2. Broad geography. Eman Pulis decided not to concentrate only on the European casino niche but to strengthen his presence in developing markets abroad. Thus, in 2021, SiGMA made its debut in the UAE, and in 2022, it held summits in Kenya, Brazil, and Manila.
  3. Cooperation with the best speakers. The headliner of the upcoming exhibition in Curacao will be Javier Silvania, the jurisdiction’s Minister of Finance. The politician promises to talk about current changes in gambling licensing and the updated procedure for launching blockchain projects. Among the guests, there will also be CEOs of leading GameDev companies, top casino and lottery operators, famous bookmakers, and other bright people.
  4. System of ratings and awards. Every year, the SiGMA Awards ceremony is held. Among the winners were Microgaming, NetEnt, Evolution Gaming, Playtech, Pragmatic Play, and other popular providers.

ICE London

This is a global exhibition of technology and innovation in the entertainment sphere. The business event takes place annually at the ExCel London conference centre.

The summit is part of the Clarion Gaming group of companies, which has been operating since 1947. For over 70 years, it managed to organise more than 50 thematic congresses in different parts of the world.

Features of the Conference

The key advantage of ICE London is the global coverage of everything that happens in the casino industry. This is the presentation of games and platforms, the implementation of IT solutions, as well as the construction of modern hubs and data centres.

Reputable speakers talk about the impact of information technology on the sector, key legislative changes, and ESG initiatives.

In 2023, the event was visited by more than 40,000 participants: top software vendors, bookmakers, operators, hosting providers, marketers, etc.

The official sponsors of ICE London 2023 are:

Main Exhibition Zones

Visitors are offered several thematic panels:

Pitch ICE

iGaming startups can demonstrate their work on the platform and attract large investors

Consumer Protection Zone

Here, the latest news on gambling security, user data protection, and the creation of a reliable casino environment are discussed

ICE 365 Live

The panel is dedicated to the production of live content for gaming sites and modern equipment for studios, as well as games broadcasting

eSports Arena

Educational lectures and demonstrations of the latest releases (entertainment solutions, data transmission channels, and other products) from the world of eSports are held here

ICE Hosted Buyer

This is a series of coaching sessions dedicated to the authority of buyers, budgeting, innovation, and other issues relevant to the gambling industry

Participation in the event is free. To attend it as a speaker or a guest, it is necessary to first register on the company's official website.

iGB Affiliate

This is the largest provider of information and analytical materials to the iGaming affiliate market. The enterprise also organises conferences, which take place annually in London and Amsterdam.

The brand is a subsidiary of iGaming Business. The holding is engaged in publishing activities and provides data or advertising support in the media. The firm’s news portal also contains relevant content related to the gambling niche. These are notes, interviews, research, recommendations, and statistical reports.

iGB Affiliate holds thematic summits on affiliate marketing, innovation, and the latest industry developments.

Registration for such events is open to:

  • market participants (bookmakers, lottery organisers, and online casino owners);
  • partner companies;
  • advertisers;
  • investors;
  • SaaS providers, and other representatives of the sector.

Companies can visit iGB Affiliate as speakers or guests. To present their latest releases, entrepreneurs must first reserve a stand.

iGB Live!

The exhibition is held under the auspices of iGB Affiliate twice a year — in Amsterdam and New York.

Its focus has shifted towards digital gambling. The event gathers together software vendors, operators, payment providers, and other iGaming market participants. Attendees are also offered a live broadcast of the main speeches, which further stirs up the interest in the conference.

iGB Live! includes 2 areas:

  1. B2B panel. Here, entrepreneurs exchange experiences in the creation of game content, introduction of innovations, and entrance to new markets. Among the invited brands, we can name Spadegaming, LeoVegas, BetConstruct, Entain, and Yggdrasil.
  2. Affiliate zone. Representatives of the leading partner services talk about the nuances of attracting and retaining customers, working with audiences, and optimising marketing costs. The topics are covered by tutors from Top One Partners, Affstore, Mate Affiliates, and other companies.

EGR Power

It is a well-known publisher of gambling news and publications.

The enterprise collects information about the latest casino entertainment trends, interviews influential people, and creates open ratings. EGR translates its content and original articles into more than 10 languages, has a series of podcasts, and runs a YouTube channel.

One of the key activities of the brand is the organisation of thematic events. These are summits, briefings, webinars, and exhibitions.

Features of the gambling conferences held by EGT Power:

  1. Famous title sponsors. The meetings are supported by DraftKings, Evolution Gaming, Kambi, Pragmatic Play, EveryMatrix, PaySafe, BetConstruct, etc.
  2. Global market coverage. The first exhibition took place back in 2004. Today, it is organised several times a year in a variety of locations. These are Malta, Spain, Brazil, Great Britain, the USA, Argentina, and other countries.
  3. Powerful information support. EGR is a reputable publisher. The company generates authoritative ratings, interviews CEOs of successful iGaming enterprises, and publishes detailed market reviews. The real achievement though is the development of an original rating system: Power 50, Power Affiliates, and US Power Rankings.
  4. Current agenda. At the events, important issues on regulation and taxation of the industry, support for responsible gambling, and the introduction of IT innovations are raised.

BiG Africa Summit

Big Africa Summit in Johannesburg

It has been held in Johannesburg (South Africa) every year since 2013. The rights to organise the exhibition belong to Eventus International Limited holding.

In 2023, the conference was held under the slogan “Reunion of the African gambling industry”. More than 30 speakers visited the summit, including operators, marketers, regulatory authorities, and experts in the field of taxation.

The main talking points from the BiG Africa Summit:

  • opening target markets for local and foreign companies;
  • a course on digitalisation of casino entertainment and the growing popularity of online betting;
  • creation of effective mechanisms to adhere to responsible gambling principles;
  • introduction of innovations;
  • addition of modern payment tools;
  • protection against double taxation.

The key topic of the conference was the presentation of the law on the legalisation of iGaming in South Africa. After several failed attempts, the local government has published a preliminary draft for making online gambling an official sector, which is expected to come into force in 2024.

Guests and speakers had an opportunity to analyse the document and assess the prospects of the South African casino market and its significance at the international level.

The event was sponsored by BetConstruct, Red Hot Games, Amavito Tech, iGaming Brazil, and other companies.

SBC Summit

The enterprise is a famous organiser of conferences for the sports wagering and gambling industry. The brand has been operating since 2010. For more than a decade, it has managed to open representative offices in different parts of the world and hold hundreds of thematic exhibitions.

The firm was founded by Rasmus Sojmark and Andrew McCarron. SBC has more than 75 employees and is headquartered in London.

The company’s structure contains:

SBC Events

Organisation of conferences dedicated to sports wagering and casino entertainment

SBC Media

Publication of news for the B2B sector, provision of powerful content and advertising support, proprietary online publications management (SBC News, Casino Beats, SBC Noticias, SBC CIS, and Gambling TV)

SBC Advisory Partners

Consultations on transactions for sports, bookmaking, and gambling brands, as well as legal and accounting business support

Every year the company holds the SBC Awards and names the best in sports betting and gambling spheres.

The shortlist includes 39 categories:

  • 12 nominations for operators;
  • 3 for affiliates;
  • 21 for software vendors;
  • 3 in the field of payments and compliance.

Pragmatic Play, Ezugi, Playtech, Betsson Group, Amusnet, Evoplay, and other market leaders already received these awards.

Canadian Gaming Summit

This is one of the largest events under the auspices of the SBC. The exhibition takes place annually in the Metro Toronto conference hall.

In 2023, the summit was organised for the first time with the support of the local regulator, the Canadian Gaming Association (CGA).

In total, more than 2,000 delegations from North America, the USA, Europe, and Asia took part in the event. About 600 operators and software vendors presented their new gambling solutions and other important developments. These are Ballys Interactive, Bet365, Entain, Fanduel, PokerStars, etc.

The following large payment providers usually participate in the summit:

  • American Express;
  • PayPal;
  • BMO Bank, and others.

They adapt financial services to the needs of the casino industry and present products for instant transfers and contactless transactions.

As part of the conference, several thematic meetings are held:

  • user protection SBC symposium;
  • master class on the promotion of electronic games;
  • SBC First Pitch, which gathers together the most promising online casino startups;
  • awarding of the winners of the First Nations Canadian Gaming Awards.

LatAm Summit

The event is intended for senior executives of the Latin American betting and gambling industry. All performances are broadcast in the live format in English, Spanish, and Portuguese via headsets in conference rooms.

Key topics are:

  • legalisation of entertainment for money in the region’s countries (Brazil, Mexico);
  • adaptation of land-based solutions for online space;
  • development of omnichannel payment systems;
  • summarising the results of work in new markets (Puerto Rico, Peru);
  • eSports as an alternative to traditional betting, etc.

In 2023, the exhibition will be held in Miami. The event will be sponsored by Pragmatic Play, Data Bet, Kaizen Gaming, Relax Gaming, and other well-known software vendors.

Popular Gambling Conferences

SBC regularly hosts industry events in different parts of the world:

SBC Summit Barcelona

The organisers announced the work of 5 zones: sportsbook, casino games, payments and compliance, media, and new technologies. The main focus is on the impact of blockchain and the metaverse on the sector’s growth

SBC Summit North America

Key topics: legalisation of online entertainment and betting in North America, the introduction of responsible gambling mechanisms, as well as compliance with ESG standards

SBC Summit Tbilisi

The conference gathers industry leaders in Eastern and Central Europe. The main focus is on the development of iGaming in the region, safety of users, and promotion in today’s digital age

The Main Things about Popular Gambling Events

Popular gambling conferences: key features

Thematic conferences are a popular phenomenon in the modern casino market.

  • The key goal of the summits is to unite like-minded people and allow them to exchange experiences and ideas and present new products. Participants can receive large funding through investment platforms or conclude promising partnership agreements.
  • Exhibition organisers cover a wide range of topics. These are legalisation, taxation, a safe gambling environment, the development of payment systems, and the introduction of IT innovations.
  • Particular attention is paid to affiliate marketing. Well-known partner companies talk about the nuances of drawing and retaining clients, advertising on social networks, working with opinion leaders, etc.
  • Organisers of the largest exhibitions are SiGMA Group, iGB Affiliate, EGR Global, SBC, and others.

The Rosloto company is engaged in the professional promotion of iGaming startups. We study the experience of industry leaders and use cutting-edge technologies to drive website traffic and increase the operators’ profits.

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Clara Hazel
Author: Clara Hazel
iGaming business expert
Updated 14.09.2023
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