The entertainment field has become one of the fastest-growing sectors of the digital economy. This trend will remain relevant in the future. iGaming capitalisation is influenced by many factors, but the implementation of IT innovations has the greatest effect.
FinTech companies receive huge dividends due to the use of progressive technologies. Operators bring online casinos to a leading position in a highly competitive market.
The Rosloto studio describes tendencies that are worth paying attention to in 2023.
AI is a set of machines and systems that can imitate human behaviour, self-learn, plan and make informed decisions based on previous experience.
Artificial intelligence includes many directions:
According to the American corporation Oracle, 79% of companies have already implemented or are planning to introduce Artificial intelligence algorithms in their working process by 2024. Entrepreneurs note increased business security, simplified management of large data sets, automation of routine tasks, and other advantages of AI.
In 2023, the neural network and machine learning will be used in many economic sectors. These are pharmaceuticals, healthcare, cargo transportation, tourism, finance, insurance and, of course, the gambling industry.
77% of all DDoS attacks in 2022 were directed at gaming sites and financial institutions. That is why entrepreneurs cannot do without modern AI programs.
Artificial intelligence controls the following areas:
AI is the basis for creating virtual private networks (VPNs). They help keep confidential information safe thanks to encrypted connections between the online casino and the gambler's PC
Fight against cybercriminals
AI programs protect gambling sites from DDoS attacks, phishing, trojans and utilities, code obfuscation (reverse learning), and internal system failures.
The advantage of artificial intelligence is that it can learn and remember the experience of fighting hackers from competitors. If a new type of cyber attack appears on the Web, the online casino will be ready for it
The neural network and machine learning are capable of studying and analysing the actions of gamers. The data obtained is converted into behavioural models. The deviations from the norm can be identified based on them.
AI programs signal fraud with accounts, bonuses, and credit cards. Such tools can detect and block bots that give gamers an illegal advantage over honest players
AI allows the operator to identify a person in two clicks using geolocation and face recognition technologies. The gambler does not need to upload dozens of supporting documents. The entrepreneur does not need to doubt the reliability of a particular user
Responsible gaming support
The computer vision technology remembers the behaviour of the gambler and instantly informs the operator about any deviations from the norm. This can be raising betting limits in case of frequent losses, increasing the time of using a site, and other atypical actions that indicate the risks of gambling addiction
High-quality collection and analysis of information give online casinos a tangible advantage over competitors.
The implementation of artificial intelligence:
AI in an online casino simplifies the main processes:
AI tools are the basis for building multitasking chatbots. They take on most of the operator's routine tasks, such as advising gamers, informing them about new promotions and bonuses, and providing technical support.
The ability of AI to remember and analyse the previous user experience allows the site owner to create personalised solutions. They can be directed both to a specific client and a group of gamers. These are individual bonuses, game offers, invitations to seasonal tournaments, increased cashback, and other useful options.
A decentralised set of data pieces controlled by a large computer network consists of many digital blocks. They contain information about completed and only planned transactions, encrypted using cryptographic tools.
Blockchain gained worldwide fame in 2009 at the presentation of Satoshi Nakamoto, the first crypto-unit — Bitcoin. As mobile gambling has evolved, the popularity of the technology has also grown. Today, it is used everywhere — from cryptocurrency settlements in online casinos to the implementation of full-fledged blockchain gaming platforms.
The Polaris Research Centre predicts that the crypto gambling market will soon reach $1,020 billion with an average annual growth of 36.7%.
Industry capitalisation indicators will be as follows:
Digital money of the 21st century uses cryptography to secure transfers and control the creation of new units.
Unlike traditional fiat currencies (such as the US dollar or Euro), tokens operate independently of banks due to the decentralised nature of the blockchain. The issue of digital money is not subject to government regulation and is not tied to a specific country or financial institution.
The operator can add crypto settlements to an already operating online casino or create a new blockchain iGaming project. Another option for using the technology is the integration of a payment gateway. The solution supports transfers in various digital units (BTC, LTC, TRN, ETH). It contains the functions of exchanging funds and investing in ICO projects.
The benefits of using cryptocurrency are as follows:
Peer-to-peer blockchain is the basis of DApp applications. These are arrays of program code for creating original games.
The entertainment content is characterised by such features:
Decentralised applications are responsible for the autonomy of the play
To connect software to a gambling site, the operator does not need to transfer commission and rental payments
Cryptocurrency gives greater flexibility in settlements
You can make deposits in Bitcoin, Litecoin, Ethereum, and other tokens.
Players also have access to games in a demo version. This allows them to test products for free and evaluate their advantages
Blockchain ensures the uniqueness of game mechanics
Both 5-reel slots and multiplayer crash games are created based on the blockchain.
A new genre of content has even appeared on the Web. These are P2E (Play to Earn) games.
In the virtual space, users complete missions, buy and sell tokens, exchange gifts, and receive in-game items (weapons, skins, and lands)
Offshore zones are leaders in the number of crypto casinos. The first permission to launch an iGaming project was issued in Curacao in 2017. At the moment, the jurisdiction offers favourable conditions for doing business. They include a simplified licensing procedure, low taxes, and government support.
Investors’ expectations are related to the opening of blockchain casinos in Malta and Costa Rica. The legislation of the countries is fully adapted to the cryptocurrency market. It spells out the rules for the operation of blockchain gambling sites, the nuances of taxation, the responsibility of players and operators, and other aspects.
In most European countries (Spain, Italy, Germany, France, etc.), cryptocurrency is recognised as a means of payment. Entrepreneurs can use this financial instrument in all areas of business, including the gambling sector.
In the US, digital assets are equated with commodity futures and securities. Operators can buy, own, and sell cryptocurrencies. They are required to pay income tax if the acquisition and sale prices differ. Gamers should transfer deductions on winnings in digital assets — from 0% to 37%, depending on the state.
Every year, more and more jurisdictions give the green light to blockchain operations. Therefore, we can say with confidence that Bitcoin casinos are a legal and highly profitable business.
Non-fungible tokens are unique objects that are part of the modern gaming environment. They operate based on blockchain and include a unique set of hash functions. Each token has its owner. Information about it is recorded in a smart contract.
In the gambling field, non-fungible tokens are:
In 2021, the Swedish provider Evolution Gaming presented a bonus collection CryptoPunk. It consists of four unique tokens drawn in the NFT Megaways line of slots. The solution was created based on the Ethereum blockchain and presented as cryptographic pixel characters with codes 914, 3008, 4701, and 8143.
Evolution Gaming is one of the first gambling companies to implement NFT in their proprietary software. The bonus program received enthusiastic feedback from the audience. The provider plans to continue using non-fungible tokens to attract and retain the audience.
The online media CoinTelegraph notes that content creation with NFT takes 33.5% of the total structure of GameDev projects. The second place is occupied by traditional action titles. The content for the metaverse closes the top three list.
According to experts, investments in the development of NFT games will increase in 2023. Users are attracted by the concept of such content — the opportunity to earn additional income through the growth of asset values and become part of the global NFT environment. Operators also make good profits by investing in innovative entertainment options.
The features of the up-to-date content are as follows:
This is a virtual world that exists based on the blockchain. The digital continuation of real life is decentralised. This means that it is not controlled by any organisation.
In the drawn space, it is possible to create various commercial projects, communicate with like-minded people and, of course, play favourite games.
The online portal U.Today reports that 60% of the activity in Decentraland (the most popular metaverse) falls on casino projects. The virtual world is overseen by the Decentraland Foundation online community. The developer is related to the NFT platform only indirectly.
Most projects have their tokens. They independently determine the rules of games, security levels and Responsible Gambling policies. Together they create a global digital space that will soon be able to compete with the real world.
Investing in the metaverse is profitable due to the growing cost of NFTs and the high interest in projects of this kind from the public. Top FinTech companies are already developing the metaverse: Google, Apple, Oracle, Meta, and others.
Gaming is a promising branch of the economy. Its development is associated with the active introduction of innovations.
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