The operation of a successful entertainment site involves constant work on attracting solvent traffic. Digital advertisement is the best way to do this. It is available to a vast category of gamers due to the expanding penetration of smartphones. Besides, this approach has an affordable cost and huge growth potential.
Rosloto describes the features of digital promotion and its benefits for a modern online casino.
This type of advertisement is an activity focused on attracting users of personal devices.
According to the GSM Association, 5.7 billion people is the total number of portable device owners. In the next four years, this figure will grow by another 700 million. There are already more smartphones (8.7 billion) than people (7.8 billion), thanks largely to humanity's insatiable appetite for new technologies.
The online media SemRush claims that the average person clicks or presses a finger on the phone 2617 times a day and spends about 7 hours on a smartphone. More time a person spends only on a night's sleep.
Personal devices are firmly entrenched in everyday life. Therefore, the promotion of products through this communication channel is very effective. Digital marketing implies the highest return on investment, wide audience coverage, and other significant advantages.
The analytical centre DataReportal published promising statistics on the use of mobile devices:
Entrepreneurs lose 40% of their profits if their customers find it inconvenient to interact with a brand through a mobile app. The conversion rate drops significantly. Visitors simply leave a site without finding the requested product or service.
The attachment of mankind to gadgets is growing every year. Thanks to this, mobile marketing is becoming more and more in demand, including in the gaming sector.
Consider the main advantages of this promotion channel:
Wide audience outreach
60% of Internet traffic comes from personal devices. Their owners are gamers from different countries with different income levels and preferences.
Advertising through devices covers a vast audience. This means it will bring great benefits to the operator as an increase in conversion and revenue of the iGaming platform
Different categories of gamblers receive various targeted messages. Digital marketing allows operators to target the audience by geolocation, age, interests, and other parameters.
Information is collected and processed using analytical tools built into the mobile application.
If a gambler, for example, is a fan of the Game of Thrones franchise, the program will automatically offer this user slots with the favourite characters.
Mobile advertising has great viral potential.
Gamers are happy to share SMS and MMS, photos, video reviews and other materials with friends. Thanks to this, the outreach of the audience increases significantly
High decision-making speed
Gamblers replenish their accounts in mobile casinos much faster compared to desktop versions.
The time from viewing the target message to depositing money takes a few seconds. At this stage, the operator needs to provide customers with convenient payment services to support the gamer's desire to start a quick play
The use of this marketing channel is significantly cheaper compared to traditional promotion options (for example, SEO or native advertising).
The price of a WhatsApp message, for example, starts at €0.03
Enormous potential for growth
The number of smartphone users is growing every year, as is the number of gadgets themselves. Even today, this method of promotion shows impressive results with minimal costs for launching and managing advertising activities.
Mobile marketing implies low competition in the field. Only 7% of entrepreneurs use its capabilities — such data was published by the research centre SMS Comp
Mobile marketing allows businessmen to use dozens of channels and tools in one campaign. The main thing is that the mechanisms used give a real and measurable result. They also should be directed to the owners of personal devices.
What solutions should be used as part of digital promotion in 2023:
Rosloto has prepared some useful tips for online casino promotion.
Since 2019, Google algorithms evaluate the mobile version of the iGaming portal first and only then its desktop version. A resource optimised for Googlebot requirements is high in search results. This gives an increase in organic Internet traffic.
The features of indexing with mobile content priority are as follows:
It is possible to evaluate how well an online casino is optimised for smart devices using the following tools:
There are four types of iGaming site visitors:
For them, online casinos are primarily the excitement. They are motivated not so much by big prizes as by the thrill of spinning slot reels.
Targeted messages, in this case, should convey information that the gamer deals with exciting and unpredictable entertainment
This category wants to pass the time and relieve stress after work.
The advertising strategy should be aimed at quick play with instant wins, short rounds, and small but nice bonuses
For this group, interaction with other visitors to the site is important. To attract gamblers, various missions and tournaments, mini-quests, in-game functions, and interactive chats are suitable
For them, all the aspects described above matter — excitement, stress relief, and social interaction
The selected categories of users are segmented based on various personal specifics:
The easiest way to evaluate ad creatives is A/B testing. Here, a control group of elements (slogans, colour combinations, target messages, etc.) is compared with a check set in which one or more indicators have been changed.
The purpose of the review is to determine which of the following changes improve the financial performance of the marketing campaign:
Consider the following specialised services:
Mobile marketing is an advertisement of an iGaming platform aimed at attracting owners of personal gadgets.
Rosloto provides online casino promotion services. We use different advertising strategies, attractive creatives, useful statistical tools, and other solutions to increase the profits of iGaming resources.
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