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How to Increase the Coverage of Casino Games Together with Rosloto

The creation of an eye-catching game with well-thought-out mechanics is the first step towards earning good money. After that, software vendors need to properly distribute the product, using all possible channels.

Such a task as increasing the coverage of gambling solutions is also relevant for casino operators. They should attract as many solvent customers to their online platforms as possible.

Casino games reach: distribution methods

The Rosloto studio will guarantee the efficient distribution of your content. We work in many prestigious jurisdictions and provide all kinds of support for online gambling establishments.

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Active Interaction with B2B Partners

At the beginning of 2021, more than 4.5 thousand companies were operating in the iGaming sector, and they could be divided into 3 categories:

  • providers of entertainment content (slot machines, bingo, lotteries, and titles with live dealers);
  • software distributors (they collect products offered on the gaming site and supplement them with financial and management tools);
  • online casino operators (their task is to offer gambling solutions to end users).

The profitability of each entity directly depends on the effective communication of all market participants. Therefore, in order to increase the coverage of casino games, software manufacturers need to collaborate with a large number of entrepreneurs.

The distribution of games directly through operators increases the chances that the content will be seen and appreciated by users.

Online casinos often offer developers more favourable terms of collaboration, such as the placement of slot machines on the main page of the website, personal e-mail newsletter, and the launch of seasonal campaigns with the brand's solutions. An individual approach is especially important for new companies that have not yet had time to attract a wide audience of loyal fans.

Interaction with distributors is beneficial for those firms that want to supplement casino games with new settings. Aggregators sell content along with payment modules, CRM systems, and reporting services.

In fact, operators receive a turnkey gambling platform. A striking example is the product line from the Rosloto provider.

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Distribution of Software on the Example of Top Vendors

Gambling software distribution: examples

Let us consider the experience of the most well-known developers of entertainment content:

Gambling software vendors

The number of В2В partners among:









Betsoft Gaming



Evolution Gaming






Pragmatic Play






1x2 Network



Play'n GO






Tom Horn



Almost all popular providers are listed in this table, and each company collaborates with dozens of professional distributors and operators. This is the only way to achieve the expected results and get a decent profit.

Microgaming, a long-term leader in the production of slot machines, collaborates with 91 distribution studios. Among the partners of this iGaming brand, there are such well-known aggregators as Everymatrix, Oryx, SoftSwiss, and others. At the same time, the vendor signs direct agreements with casino owners (560 successful transactions) and installs the games directly on the gambling site.

The 1×2 Network firm has gone even further: in addition to the distribution of proprietary casino solutions, the developer supplies the software of its partners. As a result, 1x2 Network effectively interacts with 16 private studios, 44 aggregation platforms, and 320 operators.

Evolution Gaming, like most top brands, collaborates with distributors (69 deals) and owners of casino projects (360 contracts). Moreover, its games are presented on the official website of the company with a convenient gradation by genre, release date, mechanics, and bonuses.

How Operators Can Increase the Reach of Their Games

The aim of the distribution of casino content among entrepreneurs comes down to a simple task: to attract as many users to the platform as possible.

Businessmen are always interested in solvent traffic. Therefore, before starting any marketing campaign, they should analyse the audience: its age, country of residence, and level of earnings.

The main methods of increasing the reach of content:

  1. Advertising promotion. For iGaming projects, the most profitable options are SMM marketing (advertising on social networks) and SEO promotion (it brings the website to the top queries in Google, Yandex, and other search engines). Entrepreneurs can independently create a marketing program or outsource these tasks.
  2. Interaction with affiliates. These are individuals and entire companies that advertise gaming sites using referral links. Partners take a fixed fee or a percentage of the received income for their work.

Whatever method operators choose, they will need to come up with an interesting casino bonus program. Multiplayer tournaments with valuable prizes, activity points, one-time gifts, and good cashback will always attract valuable customers to the gambling platform.

Information Technology for the Audience Growth

Audience growth: information technology

It is possible to increase the coverage of games by introducing the following IT tools in your online casino:

  1. Artificial intelligence. Chatbots are created on the basis of AI in such social messengers as Telegram, Facebook, and VKontakte. The described solutions attract solvent traffic, bypassing the ban on gambling advertising, which exists in many countries. Chatbots are increasing the number of gaming platforms. First, users spin the reels of a slot via messenger, and then they go to the online casino’s website.
  2. Blockchain. Projects based on a decentralised network attract with their anonymity and high transaction speed. Besides, crypto casinos allow entrepreneurs to interact with players from those jurisdictions where gambling is prohibited. All this also contributes to the growth of the audience of iGaming projects.

Why the Rosloto Provider is a Perfect Assistant in Distribution Issues

The company supplies content from more than 50 developers and offers a convenient and multitasking turnkey casino.

Advantages of cooperation with Rosloto:

  1. An extensive set of games. We offer about 400 products from the best software vendors and work with Habanero, Pragmatic Play, and NetEnt. Moreover, we supply operators with interactive slots, games with live dealers, as well as lottery drawings.
  2. Legal software. Rosloto works only with certified brands. Our specialists will help you to obtain a licence in Malta, Gibraltar, the United Kingdom, and other prestigious jurisdictions.
  3. A large selection of in-game tools. An exciting bonus program with a series of progressive jackpots, seasonal campaigns, one-time prizes, and other activities.
  4. Modern equipment. The content comes along with financial gateways, options for managing user accounts, and a security system. Entrepreneurs can also connect to an affiliate network, thus increasing the reach of games.
  5. Simple integration. The installation of a turnkey casino takes a minimum of time thanks to seamless API tools. We use secure communication channels, guaranteeing the security of personal data.

The Main Things about the Effective Distribution of Gambling Solutions

Proper distribution of entertainment content is beneficial for all market participants: from software vendors to aggregator platforms and casino owners.

  • Famous developers supply games to dozens of distributors simultaneously. Moreover, companies actively interact with operators by placing gambling products on favourable terms.
  • Entrepreneurs collaborate with affiliates to increase the reach of games. Partners publish referral links on external resources, thus attracting many visitors to the gambling site.
  • The use of IT tools also increases the reach of casino solutions. Providers use artificial intelligence, blockchain, and other modern technologies.

Rosloto offers you to connect the most in-demand products used for the distribution of games. Our exclusive turnkey casino contains hundreds of gambling titles, financial modules, a CRM system, an affiliate network, and other components.

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We can also create slot machines based on the universal HTML5 programming environment.


Check the information used to contact us carefully. It is necessary for your safety.

Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.

Be careful! Our team is not responsible for the activities of persons using similar contact details.

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Clara Hazel
Author: Clara Hazel
iGaming business expert
Updated 04.08.2022
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