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How to Advertise a Gaming Site: Expert Opinion

The very format of a digital casino operation suggests that it needs to be promoted on the Internet. But this business area is full of restrictions, so in practice, the advertising of gambling projects turns out to be a difficult and confusing task.

Online casino advertising: general info

Rosloto experts overview the main channels of iGaming promotion. You can order the development of an efficient marketing campaign from us.

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Core Issues and Their Resolving

One of the main problems for entrepreneurs is the fact that such major platforms as Google Adwords and Facebook refuse to place banners and ads from iGaming sites due to:

  • moral standards that are well-established in society;
  • the need to combat ludomania;
  • the spread of a culture of casino entertainment among young people in many countries.

As a result, gambling portals have to look for alternative ways of promotion. For example, operators can use the resources of the same Google Adwords to advertise not games for real money but specific blogs. Another option is to set up relinking, organise marketing strategies for third-party platforms, and redirect traffic directly to a casino.

However, it is important to remember that large corporations keep a close eye on such types of fraud. Google can punish for linking by lowering the natural positions of the gambling resource in the search results, and Facebook — by blocking accounts.

This is why online casino marketers often choose other promotion channels that drive high traffic and involve lower risk.

Affiliate Programs

Casino affiliate programs: advantages

This is one of the most effective methods of attracting players. Its essence lies in the placement of ads on a website dedicated to the iGaming topic: in a blog, on a news portal, etc. Entrepreneurs can connect to these resources through affiliate programs. It is special casino software that helps operators find partners and set the conditions of advertising material placement.

When a webmaster of the affiliate platform receives an offer and accepts it, he places ads on his page. Usually, the parties agree in such a way that the webmaster gets a percentage of the deposit that users made in an online casino. Sometimes it can be part of the lost amount of money.

Be that as it may, it is always beneficial for the webmaster to attract more people to your site. If the conditions are properly stipulated, he will put your ad in the most clickable places. It is important to think carefully about the reward for each client that was brought to the web gambling establishment because it affects the volume of traffic driven via affiliate programs.

Another advantage of working with partners is that the operator’s platform gets the target audience — people who are familiar with casino games and understand their rules and features. Eventually, entrepreneurs pay for relevant traffic, which brings much more profit than traditional advertising channels.

SEO Promotion

SEO promotion of casinos

Natural or SEO marketing is a slow but fruitful path. Unlike other methods, its results can be seen not immediately but after 6–8 months of work.

The essence of SEO promotion lies in the fact that you post texts on the topic of gambling, relevant pictures, and other content. Then, search engines begin to perceive the website as potentially interesting to users.

Thus, over time, the platform rises higher in the search results, catches the eye of players more often, and acquires natural traffic. The latter helps operators to optimise advertising costs.

SMM Marketing

SMM marketing for casinos

It is also possible to promote an online casino on social networks but it is better to use them not as an advertising page but as a full-fledged channel of communication with customers. For example, entrepreneurs can tell subscribers about:

  • promotions;
  • bonuses for making a deposit;
  • various discounts, etc.

Unfortunately, direct advertising of gambling projects on most social networks is prohibited. For example, the largest networks, Facebook and Vkontakte, have a negative attitude towards entertainment for money and block any form of its promotion.

However, there is a way to put this channel to good use. Just show up in the feed as much as you can and motivate players to visit your iGaming again.

Traditional Advertising

Traditional casino advertising

Let us imagine that you decide to promote a business on the Internet. Your competitors will do the same, as well as every new online casino. So why not try the traditional ways?

For example, operators can:

  • distribute flyers;
  • make cool car stickers;
  • order large-scale banners that will be placed across the city, etc.

This works especially well for those who have a land-based gambling hall with slot machines and want to expand their business using an online version.

But if the printed products work only in a limited area, then advertising on radio or TV can bring you national fame. Experiment with formats and you will succeed.

Newsletters via E-Mail

It is in the gambling niche that e-mail newsletters continue to bring considerable traffic and good earnings. The whole secret is not to use other people's databases but to collect them independently. That is how entrepreneurs will get a warm audience that is already familiar with the iGaming site, loves its entertainment, and is ready to place bets.

One of the key benefits of this option is that you do not have to cover up the true meaning of the promotional offer. In letters, each operator can directly say that he offers clients to play games for money.

However, it is important to comply with local advertising laws since the content of e-mails may be subject to them.

The Main Things about Online Casino Promotion

In general, this task requires a thorough knowledge of the legal rules of the countries where you are driving traffic from. Penalties for their violation can be of a cosmic scale.

If you want to get the advice of experienced marketing specialists, contact the Rosloto studio. Our experts help entrepreneurs promote their online casinos in the European, Asian, and American markets.

From us, it is also possible to order the following services:

It is better to turn to professionals and organise a high-quality marketing campaign than to spend huge amounts of money on the independent study of advertising tools.

Order a service


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Clara Hazel
Author: Clara Hazel
iGaming business expert
Updated 30.04.2020
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