AI makes revolutionary changes in every sector it is applied to. If we talk about the digital casino segment, then AI is transforming the market in a much deeper and more voluminous way than any other technological innovation.
The Rosloto team has gathered comprehensive information about the possibilities and ways of using the phenomenon in the gambling field. This is a multi-tasking innovative solution that can significantly expand the horizons of the niche.
The term combines a whole series of technologies that allow programs to simulate human behaviour, skills, and thinking.
When it comes to practical application, these developments can be used to perform a wide variety of tasks. In the iGaming industry, AI performs the following functions:
The main goal of using such a technology in the sector is to create the most comfortable and safe conditions for casino visitors. These will encourage them to return to such websites regularly.
This trend is especially evident in the case of large foreign iGaming resources.
Operators working with global international traffic use AI to automate many processes:
Not only the main operational processes that can be shifted onto the solution. It is also possible to use it to create algorithms and forecasting models. For example, based on information about the preferences of users, operators can:
The technology is able to analyse not only the internal data of the gambling platform but also work with information about the whole market. With the help of AI, entrepreneurs can evaluate the competitors and make fairly accurate forecasts, based on which it is possible to plan the expansion into new markets.
Bots, fake accounts, and hacking are some of the most common problems faced by online casino owners. When we talk about social networks, the first two phenomena cause informational damage but in the casino segment, it means significant financial harm.
One of the most effective methods of combating abnormal user activity has been the massive introduction of AI-based automatic pattern recognition systems — APRS.
It works in the following way: the system collects data on the behavioural reactions of customers It instantly detects any deviations, suspicious coincidences, or illogical moves while they are playing. Thus, AI can:
Ludomania is not only a social problem. From the point of view of the iGaming industry, this is a significant operational risk, due to which the requirements for gambling establishments are constantly getting stricter.
AI systems help quickly identify problem clients and offer them several ways of solving their problems. Besides, AI ensures that all online casino visitors are of adult age.
To combat gambling addiction, the following methods are widely used:
It is impossible to imagine the modern iGaming market without personalisation. Customers are not ready to visit the first website with slot machines. Punters want to place bets in familiar gambling locations where their habits and preferences are already known.
In this niche, AI technologies are widely used in the field of audience segmentation. Processing the enormous flow of data, the solution allows operators to quickly determine the main pool of players, taking into account:
After that, AI systems analyse the collected information and, based on it, offer specialised promotional and marketing programs, as well as personal gifts.
It is worth remembering that bonuses are one of the most effective means of attracting and retaining clients. If a reward is correctly calculated and appeared at the right time, it can:
A system capable of self-learning determines when to offer rewards, what their amount will be, and how often a bonus must be given to motivate a particular gambler.
The technology is also widely used to control traffic. AI can do thorough research on affiliate programs, identifying which partner brings more customers to the platform and determining the quality of this flow of clients.
Another way to use AI systems in casino marketing is to automate SEO analytics. The tool acts as:
Self-learning chatbots based on AI are integrated into virtual casinos more and more often.
The ChatGPT program has become a breakthrough in the industry. The open-source of the product makes it possible to install it on any platform and set a wide variety of templates for communicating with the audience.
The technology has made it possible to provide users with personalised assistance on almost any issue:
AI is an extremely practical, flexible, and effective tool for adapting entertainment to each player.
Possibilities of personalisation of the casino’s offer with the help of AI
Assessment of the level of skills
The system analyses the previous experience of customers in a particular game. It can independently adjust the difficulty of the round or give advice directly during the session
Analysis of preferences
If users constantly choose blackjack, the AI will not offer slots with fruit symbols or the lottery. Cross-selling in this case will look as organic as possible. For example, card-themed entertainment or similar products in the live category may be recommended
Unique playing style
The program can analyse the frequency and size of bets, the duration of moves, and other behavioural reactions. Based on such data, it will offer clients certain limits, winning strategies, or similar games
AI can create customised financial plans for each session based on the player’s previous experience.
These can be notifications about the excess of limits or even interruption of the session if the user indicated this option as an acceptable one
Analysing the possibilities of using AI technology in the iGaming field, Dmitry Krivorchuk, head of sales at Slotegrator, said:
Clearly, AI is helping us improve the mechanics of the gameplay point-by-point throughout the life cycle of a company, personalise offers for customers, and improve the service globally.
I am sure that thanks to the introduction of AI into various casino processes, the market will soon see completely new solutions that will attract more clients from all over the world and completely transform the industry as we know it today.
Such technologies are complex software solutions that are widely used in entertainment for money.
The horizon of possibilities extends from automating routine operational processes to the attraction of new clients and the creation of personalised promotional offers for each player.
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