Accessible and fast navigation is one of the main trends in the gambling industry. Telegram casino completely satisfies all other global trends and the preferences of users. The product provides comfortable and safe gameplay through a well-known messenger with a multi-million audience.
This system for mobile devices was presented in 2013 by Telegram FZ-LLC under the leadership of Nikolai and Pavel Durov.
Initially, the project was designed only for smartphone owners and users from Russia. Over time, programmers have expanded the functionality and geography of Telegram, making a multi-platform world-class application out of a traditional messenger.
One of the main reasons for the popularity of the messenger is its anonymity. The solution was developed using E2E end-to-end encryption technology. The transmitted data is encoded in such a way that it becomes available only to authorised parties.
The E2E method is used in the defence industry and guarantees that all information is protected against hacking.
Oleksandr Lupich, the product director of Slotegrator, notes:
Telegram casino is an innovative gambling and betting solution that requires the use of a bot of the messenger. It offers a unique alternative to the classic frontend without losing already existing functionality, thus attracting a potentially new niche of visitors.
There are 2 types of Telegram casinos on the market:
The solution of the second type guarantees different categories of gamblers comfortable and fast gameplay. Customers simply click on the buttons to make a deposit, start the game session, receive bonuses, and withdraw funds that they have earned.
A casino in the messenger works on the same principle as a gaming site or a mobile iGaming project. All basic functionality is available to users, and operators, in turn, can manage their accounts, integrate external programs, and generate reports.
Oleksandr Lupich identifies 3 main advantages of a casino based on the above-mentioned messenger:
Interaction with the target audience
The introduction of the bot makes it easier to attract Generation Z. The product is characterised by multitasking interface and a commitment to mobile technologies, that is, everything that a modern Telegram casino personifies.
Experts identify Generation Z as the core of the target audience. These are young people (over 18 years old) who earn good money and visit gaming sites just to have fun
Telegram is a recognisable brand with a good reputation in the international market. The product becomes a new opportunity for those users who do not like gambling much
A step towards anonymity
The solution provides anonymous gaming until the moment of registration and verification.
Users can test the program (deposit methods, available slot machines) to make the final decision on the next game.
At the stage of getting to know the iGaming project, the system does not read the personal data of gamblers (IP, country, gender, interests), ensuring their complete anonymity
The undeniable advantages of the messenger’s casino also include:
A virtual assistant is usually launched as a supplement to the main gambling project. The bot, like the desktop platform, is configured via a single back office of the website.
Sometimes, a Telegram bot acts as a completely independent product, that is, it has minimal interaction with the administrative panel of a gambling location.
The Telegram casino is being implemented as a new UX solution (frontend), thus becoming an alternative way of gambling compared to online or mobile platforms.
Whichever option users choose to access a gambling resource (via a messenger, browser or mobile app), they always receive a high-quality service with a large selection of settings.
For operators, the Telegram casino is becoming a kind of alternative and an additional (and in many cases, the main) way to attract solvent traffic. At the same time, the backend for all 3 products (casino based on the messenger, browser, iOS and Android OS) remains the same.
Entrepreneurs get access to:
Basic user commands are collected in the bot's main menu. These are registration and verification, deposition of funds, balance checking, and much more. Categories of available entertainment (slots, table and live games, arcades, and lotteries) are also presented in the navigation bar.
The chatbot welcomes gamblers, helps newcomers to launch the game, offers popular content, and organises the payment of bonuses.
Despite the resemblance of desktop and Telegram versions of the casino, these 2 products differ in the following ways:
When offering different frontend options, it is important for operators to ensure user accounts are fully synchronised. This will help them to retain customers and make sure that they will want to return to their platforms over and over again.
The world’s leading software vendors offer the unification of accounts in a few clicks.
For example, Oleksandr Lupich notes:
Slotegrator has developed a convenient scheme for switching from the internet to a Telegram casino. Gamblers can play without the need to create multiple accounts or enter long-forgotten passwords and confirmation words.
For registered customers, it is enough to point the camera at the QR code and switch to the Telegram casino format with the saved history of actions and the existing personal settings.
The bot, like desktop and mobile versions of the iGaming project, is configured through the back office of an online casino. Therefore, if operators already have a well-thought-out platform, there will be no problems with the implementation of the new UX frontend.
When creating a casino in the messenger, it is important to provide the following configurators:
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