Entrepreneurs have 2 main options: create a casino or buy a ready-made one. Both of them are good, except that the first one needs a huge investment of capital. The second variant requires time, effort, and money as well. However, this is a profitable business that many would like to own.
For lots of people, gambling solutions are the best way to deal with stress and life's hardships. That is why casino entertainment will always be in demand. The main thing is to satisfy the needs of customers, and they will pay a hundredfold.
How to launch a profitable iGaming start-up and make consistent money? The world is slowly moving into a digital format, and the future belongs to internet technologies. Gambling sites have several advantages that make this type of business even more attractive.
Here are the main benefits of such platforms:
Where does the establishment of this type of business begin? It is necessary to determine goals for the future.
If you want to work within one country, it is enough to obtain a local licence. If you plan to attract users from different regions, then it will be necessary to get an international certificate.
Most often, online casinos are licensed in offshore jurisdictions and some EU states. The most popular ones are:
All jurisdictions have different requirements. The conditions of granting a permit may relate to the size of the authorised capital used in the work of the software, the personal biography of investors, and so on.
Each region also provides various opportunities. In some countries, this is access to new markets, in others — long tax holidays or minimum requirements for obtaining a licence, which attracts many entrepreneurs. Therefore, you should choose a jurisdiction based on the goals of your business, as well as the benefits that each specific state can offer.
Since project certification is closely related to local laws, at the time of choosing a country of work, you will need the help of qualified specialists. They are well-versed in gambling legislation and can help to avoid all the pitfalls and get the most out of the chosen location.
It will be quite beneficial to turn to Rosloto. Experts of the studio launch online casinos all over the world, know the laws of different jurisdictions and can tell you about the latest development trends in the market.
The next step is to start registering a company. In 90% of cases, it needs to be done where you plan to obtain a licence since regulators rarely deal with the legalisation of foreign projects.
The procedure is relatively simple: it is necessary to apply to the local municipal authorities, pay the state fee, and that is it. The requirements may vary depending on the country. That is why the issue needs to be studied carefully.
Another stage is the selection of software. It is difficult to overestimate the importance of such an element for the operation of a gaming site. The solution is the foundation on which the entire business relies. And if there are any cracks, sooner or later it will collapse.
The platform must be reliable, stable, and resistant to external attacks. Experts identify several requirements for gambling systems, emphasising that only proven software is suitable for implementing a successful project.
Let us review them in detail:
These requirements are also considered the reasons to choose well-known brands that care about their reputation and provide entrepreneurs with the most reliable software.
When you are done with the platform, it is time to think about what slots to offer. The more games, the better but it can be difficult for players to find their way on the site and choose their favourite entertainment. This issue is solved by convenient navigation and a well-thought-out design.
You can contact other entrepreneurs or sellers of gaming solutions and ask them questions. They will tell you what products are worth paying attention to, which games bring more money, and which are completely useless.
There is no need to take hard knocks. It is better to take advantage of the experience of other people — this will save you both time and money.
Types of software that you are going to need:
Along with this stage, the creation of the gambling resource usually takes place. If you decide to buy a turnkey casino, the seller can provide the platform as part of a package offer.
This is a template that will have to be finalised in the following ways:
The resource must be placed on the server and “tied up” under the domain to become available on the Internet for any person, regardless of his place of residence. Therefore, you will need reliable hosting that will not only be able to provide the necessary level of security but also take care of the maintenance of the gambling project.
To do this, the company must be registered in a jurisdiction that is loyal to casino entertainment. Most often, beginning entrepreneurs choose such countries as Netherlands, Germany, and Switzerland.
But with a domain name, the situation is a little more complicated, and in this case, the problem is not legal delays but creativity. The element must meet several criteria to stand a chance of success.
A good domain name:
It is recommended that entrepreneurs avoid words that are considered transliterations from any other language. Thus, only native speakers of 1 language can be attracted, and players from other countries are unlikely to be able to remember the name of such casinos.
Try to find a completely original address. If there are already active portals on the Internet with a similar domain name, it will be more difficult for users to find yours. That is how you can lose part of the target audience. The shorter and clearer the address, the easier it is for gamblers to remember it and keep returning.
Since web casinos work round-the-clock without breaks, weekends, or holidays (they consistently make a profit all the time), operators of the tech service should also be in touch 24/7.
When a gaming site is just being launched, it is not easy to organise such a support centre. It is necessary to find people who will work in shifts and provide them with a load. Most often, entrepreneurs simply connect platforms to a third-party customer service that answers the players’ questions, releasing business owners from this task.
The positive aspects of this approach are obvious:
The best option is to take requests to a professional call centre (which should also have e-mail support and live chat).
In many parts of the world, gambling is still considered something negative. This is reflected even in the legislation, beginning with a complete ban on such activity and ending with very inconvenient restrictions on the creation of promotional materials.
Among the most widespread bans related to casinos, we can name temporary quotas that prohibit broadcasting ads on radio and TV when children and teens can hear or see them. Jurisdictions often forbid operators to guarantee winnings or make gamblers look good in comparison with people who do not place bets.
Each country establishes its set of rules and strictly monitors their implementation since any violations are punishable with large fines. That is how the governments replenish their public treasury. From the point of view of financial stability, it makes sense to put the promotion of the project into the hands of experienced professionals.
Almost the entire amount of work required to launch and promote an iGaming platform can be done by a third-party contractor.
You can order the development of a website or buy a turnkey casino and get a product that is completely ready for launch. It costs money but if you compare the effort (time and funds) for the independent creation with the sum you need to pay the provider, the benefits become obvious.
The decision to buy a turnkey project has some more advantages:
From the provider, entrepreneurs can also order such services as:
Experts of the Rosloto studio see how the gambling market works and are aware of the latest trends. We can suggest how to create a casino that will be relevant in the next few years.
You will be able to avoid most of the mistakes of beginners because your project will be supported by dozens of specialists who will prompt, guide, and answer all questions.
For more details, please contact our managers.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.