On Instagram, casinos can be promoted quickly and efficiently since this popular social network has over 700 million users. A huge advantage is that the platform is constantly developing, which creates new opportunities for operators of gaming sites.
Today, Rosloto specialists offer you to learn more about how to attract more casino visitors from Instagram accounts and popularise your brand. From our company, it is possible to order the creation and implementation of a promotion strategy for a gambling resource of any format.
It is best to promote the Instagram casino using catchy and dynamic photo and video materials. Followers are happy to watch stories and pay special attention to beautiful, professionally made images.
It is generally accepted that the target audience of gaming sites is men aged 25–55 with an above-average income. However, women are playing more and more often today, and their number among casino visitors is growing. Besides, gamblers can be found not only among people with high social status (although they are a priority). Ideally, the campaign should cover all segments of the target audience.
It makes sense to think about how to target creatives depending on the category of users so that Instagram casino advertising pays off well.
A segment of the target audience
Features of the materials
Middle-class men aged 25 and more
These users are not so much interested in getting into big money as in adrenaline, so they will be interested in casino promotions, thanks to which they can get an insight into a game
Young women aged 20–30 who like to have fun
For this segment of the audience, it is worth choosing non-banal offers and paying special attention to the design. It should be stylish and bright
People of both sexes who want to quickly become rich
A user of this type always responds to profitable offers, such as generous bonuses and short-term promotions that can bring a good income
First of all, you need to decide on the offers and payment models for the affiliate program. CPA and Revenue Share are considered the best ones.
Both schemes have their pros and cons:
It is usually more profitable to pay for traffic from the Instagram casino using the CPA model.
The idea of promoting a fake account should be immediately thrown out of the window. The Instagram administration monitors their quality very carefully, so you should independently create the page, otherwise, the account can be banned.
To make the first posts, it is possible to choose dynamic videos. You will be able to track views, and therefore, take in the situation regarding the number of interested users.
Mass following and mass liking are not welcome. Likes and followers can still be bought but you should be careful not to get your account blocked. A good solution is to buy likes from promoted publics and attract users using the recommendations function.
As for the comments, it is worth looking at the ratio of positive/negative and cleaning them up or even closing the opportunity to give feedback. Almost every casino has a pour of unsatisfied users, even if the establishment has gained a good reputation.
It is worth creating several accounts. They can publish the same materials but from different devices and IP addresses so that the social network does not ban them.
Instagram is a convenient tool for promoting gambling projects. By clicking on the links from the posts, users will download applications, register on the websites, play, and make deposits. It will help operators to fatten the profits of the casino and make their brands more recognisable.
Rosloto experts offer their assistance in the promotion of iGaming projects. From us, it is also possible to order a turnkey business and a comprehensive marketing program, which will pay off in a few months of work.
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