How to Open a Live Casino: Detailed Guide on Launching a Popular Business

The development of technology has contributed to the emergence of new gambling formats. Today, the range of industry projects is not limited to only slots, lotteries, table and card games. Digital progress has enabled the creation of innovative products that players could only have dreamed of a few years ago. Live casinos are currently at the peak of popularity.

Rosloto can create such an innovative platform for you. We know how to craft a profitable project that meets the requirements of modern punters.

Advantages of Casinos with Live Dealers

Gambling sessions hosted by real croupiers first began to conquer the iGaming vertical in the Asian market. The improved broadcast quality and the widespread adoption of smartphones led to the emergence of this format in other regions of the world.

Today, operators’ studios are equipped with state-of-the-art hardware, which has a positive effect on the overall picture and sound standards. Streaming is usually conducted around the clock and without interruption. Gamers have access to single and multi-user products.

Let us consider the main advantages of live platforms:

Realistic Entertainment

The player interacts not with a soulless machine, but with a real person. The visitor sees a croupier performing specific actions, such as spinning the roulette wheel, shuffling decks, moving the chips, and throwing the dice.

A large number of high-resolution cameras allow participants to see every movement and track the card denominations. Users have a feeling of being in a real casino.

Interaction with Other People

Traditional slots, which rely on a random number generator (RNG), have single-player modes. In games like poker, communication is typically limited to chat and text messaging.

Nevertheless, today, many gamblers prefer direct conversations with other participants and dealers. This feature significantly enhances customer acquisition and retention.

Growing Online Audience

Analytical studies claim that in 2030, over 70% of people will use the Internet daily. Such a surge will have a positive impact on the development of the iGaming vertical.

A large amount of entertainment content will move to the Web. Land-based gambling clubs will continue to operate, but a significant portion of the industry will consist of live projects.

Targeting Different Age Groups

Experienced players and older individuals accustomed to visiting physical establishments will be able to fully immerse themselves in a familiar atmosphere without leaving home. The younger generation actively uses the Internet, so for this category, a live casino is not something new or surprising.

High Audience Trust

Many gamers consider live content a reliable and fair form of entertainment. There is a simple explanation: the RNG, on which digital products are based, is something incomprehensible and strange for most gamblers. Some are convinced that the generator is set in favour of the online casino operator. Of course, this is a myth.

On live platforms, users can track every move, see the actions the dealer is performing, and view the cards they have drawn from the deck, among other details.

Attracting a Potential Audience

To work with punters, it is necessary to conduct a preliminary analysis of the target audience.

The data obtained will help better understand visitors and their preferences:

1. Older people. These are experienced gamers who have been attending land-based clubs for many years. An authentic atmosphere is crucial to them. The operator needs to create an appropriate studio and employ experienced croupiers who know all aspects of working and interacting with clients.
2. Younger generation. This category includes people who are just entering the world of gambling. For them, the product’s functionality is a critical parameter. It is necessary to make efforts when building broadcasting rooms, taking digital innovations into full consideration.

It is also essential to craft a comprehensive marketing program that caters to the preferences of each player category. Segmentation involves dividing the potential target audience depending on age, financial situation, region of residence, and personal tastes.

Most Popular Live Entertainment

Providers offer a wide range of products aimed at different user groups. Each developer puts a lot of effort into improving solutions and introducing innovative features. Their teams comprise many specialists, including programmers, designers, marketers, technical copywriters, and other professionals.

The growth of the niche has led to the intensification of content creation, resulting in a significantly expanded market offer that satisfies the needs of gamblers from various categories.

Among the most popular types of live entertainment today are:

1. Lottery draws. These are keno, bingo, and national raffles.
2. Card games. Different versions of poker, blackjack, and baccarat remain relevant.
3. Table simulators. Roulette never loses popularity, nor do dice and Sic Bo.
4. Wagers. Gamers bet on the results of rounds, but do not participate in them directly.

For integration, it is recommended to use products from well-known providers (Evolution Gaming, Gaminator, and others), which have received positive reviews from operators and players.

Users’ Preferences in Different Countries

According to research by H2 Gambling Capital, the live niche generates $1.3 billion annually. Other analysts note that the segment accounts for more than 25% of the total market.

Before launching a project, operators should first study the audience’s preferences from different regions.

The data will help understand what content to choose:

1. Eastern Europe. Card games and roulette are in first place. To attract and retain users, it is recommended to implement various promotional offers, such as congratulatory bonuses, contests, and partial refunds.
2. Western Europe. Operators offer a wide range of products to cater to the diverse preferences of their players. It is challenging for young companies to enter the market due to high competition, but they can utilise additional solutions to achieve wider coverage of the target audience.
3. Asia. Gamblers prefer Dragon Tiger, Super Sic Bo, and similar entertainment. The content must align with the cultural characteristics of the region and the traditions of the country in which the casino operates.
4. USA. The gaming options available are limited, and there is an important nuance to consider. The studio must be located in the state where the entrepreneur works: Pennsylvania, West Virginia, or New Jersey.
5. Africa and India. Users from these destinations most often choose to enjoy poker, blackjack, and roulette during their leisure time.

Live Casino Development: Forecasts

The pandemic gave impetus to the vertical’s growth. At that time, the owners of land-based properties, feeling the loss of revenue, began to seek alternative options. The launch of live projects allowed them to attract users accustomed to the atmosphere of ground halls.

There are several reasons why platforms with real croupiers are popular:

• some physical establishments have completely switched to working on the Internet, having received good profit and felt the prospects of the direction;
• many gamblers have appreciated the advantages of live projects, and now, they do not need to go to the club but can enjoy entertainment at home;
• the niche is actively evolving, and the number of well-equipped studios with real dealers is constantly growing;
• the projects work around the clock without breaks or weekends so that gamers can have fun at any time.

The Main Things About Launching a Live Casino

Modern players are demanding people whose preferences are changing rapidly. Owners of gambling platforms must continually monitor the market and explore the diverse needs and preferences of their potential audience.

A digital project with real dealers is the most effective way to attract customers and consistently generate solid revenue.

The main advantages of launching a live casino:

• A realistic atmosphere and the ability to interact are the main reasons for the popularity of this entertainment format.
• Such portals offer a wide range of content, allowing any visitor to find amusement content to their liking.
• The ability to work in the international market guarantees operators a constant profit. Ground establishments have a limited capacity, but websites can attract people from all over the world.

Rosloto can help you develop a live platform from scratch. We implement all the wishes and offer recommendations for the creation and promotion of gambling projects. Feel free to contact us for more information.

We also provide the following services:

• legal support for businesses;
• connection of security systems;
• turnkey online casino elaboration;
• integration of games from top suppliers;
• launching effective advertising campaigns, etc.