Instructions for Launching an Online Casino: Recommendations from Rosloto

The active evolution of modern technologies has affected all industries. The iGaming sphere is no exception. Developers constantly present innovative products that improve this gambling niche and attract a new audience. The profitability of the segment motivates entrepreneurs to open new online casinos.

The Rosloto team has prepared detailed instructions that cover all aspects of launching a successful entertainment startup. In this article, our specialists noted the most important factors affecting project profitability.

You can order the development of a turnkey casino business at our studio. You will receive a project that meets modern trends and preferences of the target audience.

Obtaining a Gaming Licence

An official permit to conduct gambling activities is a key document, without which it will not be possible to work lawfully. A certification can be received in different jurisdictions. The conditions for securing a licence depend on the requirements prescribed in government acts.

Advantages of Legalisation

A permit to launch an iGaming project opens up new opportunities:

• cooperation with well-known financial services to guarantee secure monetary transactions and reliable storage of funds;
• work with reputable suppliers of content and related software to create an ideal gambling environment for clients;
• the status of an international company, thanks to which it will be possible to compete with the leaders of the iGaming vertical;
• a high level of player loyalty who will appreciate the brand’s desire to work within the legal framework.

The absence of a certification for niche activities is a dead end for a business. Such a project will not be able to attract an audience, and the tax authorities will definitely pay attention to the platform and block it.

Jurisdictions for Licensing

The procedure for issuing a document requires not only time, but also financial investment. The most reputable regulators put forward strict requirements, and the cost of reviewing an application is quite high.

Newcomers to the gambling market are advised to contact the following commissions:

• Malta (submission processing period is approximately 6 months; licence fee is $18,000–600,000, depending on the document type);
• Kahnawake (from 4 weeks; approximately $45,000);
• Gibraltar (up to 6 months; over $125,000);
• Curacao (up to 5 weeks; from $5,000);
• the Isle of Man (from 16 weeks; $37,000);
• Costa Rica (3 months; $17,000);
• Alderney (from 14 weeks; approximately $90,000).

Many aspiring entrepreneurs consider registering a company in the US. There, permits are issued by the authorities of individual states. New Jersey’s regulator is the most well-known in the local market, but many other regions are accessible for licensing as well.

Among the advantages of a US certification are recognition in the global arena and the availability of the best gaming software. There are also challenges: expensiveness (sometimes the price of a document can reach $1 million). An entrepreneur needs to consider all the pros and cons of obtaining a permit in the country before contacting the regulatory bodies.

Cooperation with Online Casino Software Providers

For a successful platform, high-quality, modern programs are needed:

• slots;
• roulette;
• tabletops;
• card simulators;
• multi-player fishing;
• crash games, and others.

Many developers are working in the specialised market. Each makes efforts to ensure that their products are in demand and attract more users. For this, cutting-edge technologies, new mechanics, progressive jackpots, and similar tools are used.

Currently, entertainment using VR/AR and broadcasts with live dealers are at the peak of popularity.

Among the most famous and reputable software providers, the following brands should be named:

• BGaming;
• Microgaming;
• Pragmatic Play;
• Evolution and its NetEnt brand;
• Amusnet (formerly EGT), and others.

When choosing a developer, it is important to consider several key aspects:

Terms of Cooperation

It is the most substantial selection criterion. The following are considered:

• range of entertainment;
• payment options for gambling products;
• availability of licences in the operator’s priority region.

A mandatory requirement is a guarantee of technical support. The supplier’s specialists will help in unexpected emergencies. Assistance from the provider allows the operator to reduce software maintenance time and avoid financial losses.

Connection Features

The ideal option for installing games is API integration. The speed, quality, and reliability of the process directly depend on the product supplier’s team. Operators are advised to cooperate with developers who take on all issues related to connecting software and are ready to provide technical documentation.

Another option is to contact an aggregator that will install programs from several providers at once. This approach reduces the time spent searching for relevant companies and concluding contracts with them.

Partner’s Reputation

Entrepreneurs need to focus on developers who have been working in the industry for years. Such sphere representatives boast many positive reviews from operators and gamblers. Nevertheless, young studios that are just entering the market are also able to offer the highest quality service and unique entertainment products.

We recommend carefully studying all proposals and only then making decisions. Learning the specific terms of partnership is also essential.

Regulation and Certification

When choosing a provider, it is necessary to pay attention to whether it has a licence to operate in your target region.

An important aspect is the availability of certificates for random number generators in games. These should be specialised papers from independent laboratories. They will confirm the fairness of the entertainment. Online casino clients, especially high rollers, usually check for the availability of relevant documents and only then begin to place bets.

Gamblers’ Preferences

First, the interests of players from the target region are considered, and then global features are examined:

• European audiences love slots;
• Latin American users choose crash titles;
• Asian punters prefer Sic Bo, baccarat, and mahjong.

Additionally, the visual design and musical accompaniment of the games should be taken into account, which must correspond to the national traditions of the country where the operator works.

The right choice of content and an effective marketing promotion program will help attract a large audience.

Bookmaker Products

To expand the gambling offer on the platform, it is recommended to add a wagering section.

People all over the world like to bet on various events:

• cultural;
• sports-related;
• social and political.

To implement a bookmaker category, the following key factors must be considered:

Data Relevance

The audience should be able to receive updated information about the results of athletic competitions and other occasions, such as political elections. The best option is immediately after the event. For instance, if it is a football match, the result should be covered on the platform almost simultaneously with the final whistle of the referee.

It is necessary to partner up with software providers offering products with a user-friendly interface and fast operation.

Event Line

It is a list of sports competitions, cultural changes, etc. The feed implies coverage of the odds on certain outcomes. It is important to span as many probabilities as possible.

For instance, in a football match, these could be:

• home/away win or draw;
• number of corner shoots;
• quantity of yellow cards;
• goal scorers, etc.

A large selection of coefficients for one event will attract a larger audience. To create a comprehensive line, entrepreneurs need an analytical department to develop a quote system. It will examine the influence of any factors on the result.

Odds should change dynamically depending on the situation. Let us return to football again and give the following example: the chances of a team winning can be significantly reduced if a leading player is injured.

Hiring qualified analysts requires solid investments. It is better for newcomers to contact betting line providers. Thanks to this, aspiring operators can save a lot. In the future, when the entertainment project becomes profitable and develops confidently, it is recommended to invest in creating an in-house department.

Visualisations and Live Broadcasts

By purchasing the rights to stream individual tournaments and matches, the entrepreneur will demonstrate a desire to enhance clients’ comfort during their stay on the platform. Users will be able not only to place bets, but also to watch competitions. Additionally, live broadcasts increase the number of wagers in real time.

If it is not possible to purchase the rights (as a rule, they are expensive), business owners can provide the visualisation of events and text streams. This approach requires the appropriate software, though.

Payment Services

For the platform to function properly, it is necessary to ensure punters can make deposits without issues and promptly withdraw prize funds. Gamblers do not like it when transactions require additional information or when the money is transferred too slowly.

When choosing financial gateways, the following characteristics should be considered:

• reliable risk protection;
• easy access to accounts;
• convenience of the interface;
• compliance with AML requirements.

It is important to connect as many services as possible so that users have a choice.

Among the most common payment systems of online casinos are:

• e-wallets;
• bank transfers;
• credit/debit cards;
• cryptocurrency options.

When choosing these gateways, the operator must take into account the characteristics of the operating region and the preferences of the local audience.

Let us consider the 3 most popular settlement channels:

E-Wallets

Visitors to online platforms often prefer these tools. Their advantages:

• low fees;
• fast transactions;
• minimum requested information.

Most electronic payment services do not transfer any data to regulatory authorities.

Online casino visitors consider the payment systems like Skrill, Neteller, PayPal, and Trustly the most reliable.

Bank Cards

Such financial operations are often instant, but delays are possible. The procedures usually involve:

• clients — persons wishing to replenish gaming accounts;
• funds recipients — web casinos in which clients place bets;
• payment services — intermediaries processing transfers;
• networks — data exchange centers (Visa, Mastercard, etc.);
• banks — institutions issuing and servicing cards.

It is because of the long chain of participants that delays in processes may occur.

Crypto Gateways

Virtual coins are a modern trend. Gamblers choose this method for several reasons:

• instant transfers;
• absolute anonymity;
• high level of security.

By adding cryptocurrency modules to online casinos, operators significantly increase their audience.

Marketing Campaigns

Implementation of advertising activities is aimed at achieving 2 goals:

1. Player acquisition. It means directing the flow of users through promotion channels to increase the active audience. The campaign should be built so that visitors register on the website and make deposits.
2. Customer retention. These are actions aimed at motivating gamblers to constantly return to the digital amusement platform, regularly top up their accounts, and place bets.

Let us consider both directions:

Acquisition Programs

The main channels for generating customer flow are:

• partner networks;
• targeted advertising;
• SMM (activity in social networks);
• SEO (compliance of the portal with search engines).

The primary goal of each method is to interest visitors in gaming products and motivate them to create personal pages on the platform.

Retention Systems

Among the most effective ways of encouraging users to return is creating loyalty programs. For instance, the more a gamer plays, the better benefits they receive.

VIP service (availability of a personal consultant, premium access to new entertainment, etc.) is also a good strategy. It allows entrepreneurs to increase customer retention significantly.

Importance of Bonuses

Special offers and rewards help attract and keep participants interested. Developing a program of incentives requires a balanced approach and defining clear conditions. Any calculation error can lead to significant losses.

Let us consider common types of extra prizes:

1. Deposit bonus. Its purpose is to encourage gamblers to increase their spending on entertainment. When replenishing a game account, users are credited with a certain percentage of the transaction. Usually, the remuneration is 100% of the first replenishment, and for repeat operations, 25–30% is applied.
2. Fixed reward. It is a specific amount. For instance, for deposits of $50 or more, the gambler receives $20.
3. Free spins or bets. Typically, these are prizes for participating in certain content or events like tournaments. Nevertheless, additional conditions apply to winnings received.
4. No-deposit bonus. In the vast majority of cases, its purpose is to motivate players to register on the platform. The amount of the reward is relatively small, usually from $10.
5. Refund. Gamers are offered a certain percentage of the money they lose. This option will interest high rollers.

The Main Things About an Online Casino Launch

To open a web gambling business, entrepreneurs need to complete several steps:

• Obtaining a licence. To operate legally, you need to get a permit from a reputable jurisdiction. Having this document will increase customer loyalty and allow you to work with well-known software developers.
• Choosing providers. Many of them offer a variety of games. The operator’s task is to study all the titles and choose the best ones, considering the terms of cooperation and financial capabilities. The best option is to contact an aggregator that will integrate products from several suppliers at once.
• Connecting payment services. Online casino clients should have a choice of how to make deposits and withdraw prizes. It is recommended to install as many financial gateways as possible relevant to the country of operation.
• Advertising the project. Marketing campaigns are aimed at attracting and retaining users. Bonus programs will help in achieving these goals.

Feel free to contact our managers for more information on creating a turnkey casino. The company’s consultants provide comprehensive assistance in opening a gambling business.

Our list of services includes integration of software from well-known providers, legal support, development of marketing programs, and much more.