How to Implement a Bonus System in Web Casinos and Sportsbooks: Expert Tips

Various advertising tools are used to develop and popularise online gambling projects. The more casino promotion methods are engaged, the better the result.

Among the most effective options are bonuses, which can not only attract new players, but also retain regular ones or even return lost customers. These incentives make it possible to unobtrusively motivate visitors to act beneficially for online casino and sportsbook owners.

Rosloto has collected comprehensive information on rational bonusing. We assist in the development and implementation of effective, profitable marketing strategies.

Core Information About iGaming Incentives

When used correctly, the tool solves several issues. In addition to attracting, retaining, and returning customers, it helps improve the key performance indicators of the project.

Among these KPIs are:

• duration of gaming sessions;
• regularity and the amount of deposits;
• total volume of bets on certain categories (slots, roulette, etc.).

Nevertheless, there are some risks: even minor errors in the formation of offers cause damage. It is important to lay down specific conditions (for instance, requirements for the size of wagers), thanks to which entrepreneurs can control marketing campaigns and their implementation costs.

In the iGaming vertical, the use of bonuses is a common practice. This method is excellent for achieving positive results in audience interaction, but only if the method is applied correctly. If the operator lacks sufficient experience, there is a risk of losing money.

The shortest path to financial damage is imitation of competitors, because the same actions do not always lead to similar results. Many factors influence the outcomes of the marketing strategy.

It is essential to understand that such incentives are conventional monetary units. They are provided to players for use only on gambling platforms. However, additional rewards are meaningless if the punter has not fulfilled certain conditions.

Bonus Requirements

The offer must be attractive so that customers are likely to accept it. The administration of the gaming platform explains the conditions for using the extra prizes.

For instance, the advertisement states that visitors will receive 120% bonuses and 150 additional spins on $300+ deposits.

The offer is appealing, but then additional requirements are named:

• upon registration, the client will receive only 25 free spins;
• other gifts are provided after the first replenishment of the account.

Among other common conditions, the following can be highlighted:

• focus of promotions on new gamblers;
• rewards that can only be used in a specific game;
• 210 free spins on the first deposit: 30 rounds for each of the next 7 days;
• a minimum number of bets to make to withdraw funds from the account, etc.

Every term is important because the main task is to prevent cashing out bonus funds or losing customers due to unattractive offers. It is necessary to work out the prize program in detail so that it is interesting for website visitors and profitable for the platform owner.

Types of Bonus Balances

The proposal must clearly state the rules. The conditions are specified in the relevant section of the gambling portal. For instance, these can be the pages Bet Requirements or Bonus Terms.

After the credits are landed on the account, the player must comply with the terms before converting the received amount into money. Gaming brands utilise 2 types of balances, each of which has certain differences depending on the provider.

Wallet Segregation

To control real and virtual funds, the user account is divided into 2 parts:

1. Main (personal) wallet. It stores the money deposited by the gambler.
2. Bonus account. Here are the gifts accrued by the operator.

Each of these options is tracked separately. The company retains the ability to monitor the transfer of funds from extra gifts to real payouts. Thanks to segregation, the administration of the online casino can ensure more efficient management of marketing campaigns.

Combined Balance

It is a single system that merges fixed assets and incentives. The engine was created first. It guarantees reliable protection of the operator from issues when players withdraw their initial wins, but in general, the method is quite strict.

The online casino administration cannot free money from bonus conditions. Additionally, it is difficult to control convertible marketing costs.

Comparative Characteristics

We suggest figuring out which option is the best for the operator:

1. A segregated engine is considered to be “smarter”. It is due to its ability to track and manage different fund flows. The system divides gamers’ deposits and bonuses. The administration easily identifies the assets so that it can put forward conditions for the use and reporting of money.
2. A combined tool cannot distinguish where and how exactly the funds appeared on the player’s account. Therefore, the requirements for bets are applied to the total amount.

Calculating the platform’s GGR involves monitoring additional expenses. Thus, the implementation and accounting of a separate or combined wallet is a mandatory operation. If the owner of a gaming project chooses the 2nd type of engine, they will not be able to distinguish between bonus funds and gamblers’ deposits.

With a segregated account, the entrepreneur can see how much money was provided as incentives and converted into real cash. This approach helps in calculating gross income for transparent taxation.

Types of Special Offers

There are 5 main categories of virtual rewards:

Match Bonus

For instance, for a $150 deposit, the punter is awarded 100% of the replenishment amount. This strategy motivates visitors to make more bets.

Such incentives are riskier. They allow for increasing bankroll before games are launched, unlike prizes that are awarded to customers based on the results of previous entertainment sessions.

Fixed Remuneration

An example: for depositing $100 or more, an additional $25 is credited. In this case, gamers are provided with a predetermined amount for the minimum replenishment.

Free Spins or Bets

Such a reward can be granted for registration or participation in certain activities, for instance, tournaments. Usually, winnings are real money, so it is recommended to specify particular, detailed conditions for cashing out.

No-Deposit Bonuses

An example: a gamer is credited with $10 for registering on the platform. The amount appears before the gambler replenishes the account.

Such a prize is an excellent option for attracting new customers, motivating them to create accounts in an online casino or a sportsbook. No-deposit incentives should be strictly controlled, since these are the funds that users most often abuse.

Cashback (Percentage of Loss)

This option involves returning part of the funds. Users like the reward because it helps them offset some of their spending. Online casino or sportsbook owners offer cashback of a fixed amount or a certain percentage.

The Main Things About Bonuses in iGaming

Incorrect extra prize management leads to financial losses and can even cause bankruptcy of the company. It is necessary to control the budget and income of the enterprise strictly. Every dollar must be accounted for since there are dishonest people in the vertical who abuse such offers.

The operator needs to study the following:

• The essence of bonus programs. Incentives are play money that online casino customers utilise for entertainment, but can get real prizes for them. Such content helps in attracting, retaining, and returning gamblers to the platform.
• The importance of defining the requirements for receiving, wagering, and withdrawing perks. All conditions must be clearly specified and easy to understand. These restrictions will help to avoid fraud.
• Characteristics of 2 bonus engines: segregated and combined. The first involves dividing the gamer’s real money and additional casino rewards into separate wallets. In the 2nd case, the operator does not control the gifts, because they are merged with the personal assets of clients.
• Features of incentives. Each type has unique characteristics. These can be rewards for making a deposit, registering on the website, etc.

Thanks to a detailed study of this information, the entrepreneur will be able to create interesting offers for gamblers while gaining good profits.

Feel free to contact us to order services for developing and launching marketing programs, as well as calculating and distributing bonuses.

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