Land-based Casinos Entering the Online Realm: Guide from Rosloto

The gambling industry is constantly evolving. The development of technology and the emergence of digital services have prompted a significant portion of players to migrate to the Internet. Owners of land-based establishments need to adapt their businesses to avoid losing audiences.

Rosloto’s team explains the specifics of transitioning ground gaming projects to a hybrid model. You can order a turnkey online casino at our studio and become one of the industry leaders.

When launching a startup on the Internet, operators should consider several aspects, including:

• peculiarities of local legislation;
• a list of reliable software suppliers;
• tax requirements and licensing terms;
• security of finances and personal data.

Handling all these nuances will help entrepreneurs build successful and profitable businesses.

Regulatory Requirements for Online Companies

The governments of many countries have recognised the positive impact of legalised gambling on state revenues. Currently, a lot of authorities worldwide are easing their frameworks. Changes are being made to the regulations of the United States, as well as those of several European Union countries.

For instance, in Switzerland, owners of land-based establishments can obtain licences to work on the Internet. The first company to receive such a permit was Grand Casino Luzern.

According to the firm’s representatives, the transition to the new format provides the following advantages:

• increasing profits;
• attracting new customers;
• boosting the level of user loyalty;
• strengthening the brand’s reputation.

Entrepreneurs must be aware of potential risks, such as high competition from illegal projects, which emphasises the imperfection of the apparatus regulating the iGaming segment. To minimise negative factors, it is necessary to comply strictly with established norms.

Changes in the Taxation System

Many countries create favourable conditions for the gambling business, including reasonable fees. Nevertheless, some owners of niche projects claim that today’s deductions to budgets are too high. Bringing rates to an acceptable level will contribute to the development of the entertainment sector, support healthy competition, and stimulate the industry’s growth.

The fiscal burden varies significantly in different states. As Swiss entrepreneurs note, they have to pay from 20 to 90% of their income. However, such taxes provide an impetus for market development, as operators seek to increase their profits.

For many countries, the key issue remains finding a balance that ensures contributions to the state treasury are neither too high nor excessively low.

Creating harmonious conditions fosters the growth of iGaming:

1. Formation of the web space. Effective regulation of the Internet sector motivates large land-based brands to become part of it. Entrepreneurs will offer users innovative products, which will have a positive impact on elevating the entire vertical.
2. Weeding out unscrupulous operators. Owners of establishments seeking quick profits without investing in development will be unable to access the market due to high taxes. Brands delivering modern solutions will confidently occupy their niche.
3. Evolution of marketing campaigns. Fierce competition contributes to the improvement of advertising tools. Platform owners will find new methods of attracting and retaining players.

Consideration of Regional Rules and Restrictions

There are still entrepreneurs in the iGaming market who believe that creating an online casino is a way to launder money and conduct illegal activities. In practice, almost all countries have strict regulations in this niche.

There are numerous requirements for operators in terms of compliance with the law, adherence to fair play principles, and combating ludomania.

Companies that violate the rules face severe sanctions, including:

• large fines;
• licence revocation;
• blocking of websites.

Specific measures depend on the country in which the activity is carried out and the established standards. It is important to remember that projects operating outside the legal field cannot compete in the market. Modern players are demanding of online casinos and always check them for a valid certification.

Guarantees of Security

The stability and reputation of the platform depend on how well clients’ finances and personal data are protected. When sharing confidential information, users want to be sure that it will not fall into the wrong hands.

An entrepreneur transferring a land-based business to the online sphere should understand that security systems have unique characteristics. To ensure reliability and safety, it is essential to work with experienced suppliers of proven software.

Operators need to take care not only of casino clients but also of personal interests.

Modern programs allow for preventing the following threats:

• bonus abuse;
• money laundering;
• multi-accounting, etc.

The security system must effectively resist hacker attacks that lead to theft of funds and slow down the platform. Any delays in the casino’s functioning negatively affect its reputation.

Connection of Payment Systems

When launching a project on the Internet, integrating financial gateways is mandatory. It is crucial to provide users with a choice of channels through which to make deposits and withdraw winnings. The more services are connected, the better.

The selection of specific payment methods depends on the region in which the business operates.

Among the most popular options are:

• e-wallets (PayPal, Neteller, Skrill, EcoPayz);
• mobile services (Apple Pay, Google Pay, Zimpler);
• bank cards (Visa, MasterCard, American Express, and others).

Considering industry trends, it is worthwhile to incorporate the opportunity to conduct transfers in cryptocurrency.

Most often, players use:

• Bitcoin;
• Litecoin;
• Ethereum.

Cooperation with Reliable Partners

Launching an online casino independently is quite challenging. It requires experience and deep knowledge in the iGaming field. The best option is to find a qualified intermediary.

For this, you need to complete the following procedures:

1. Determine the priority vector. The modern web entertainment vertical encompasses various areas of project development. It is hard to cover everything at once. First, entrepreneurs can focus on audience growth and then work on increasing profitability.
2. Choose the optimal format. Providers offer a vast array of gaming content. Each solution is aimed at a specific audience. It is essential to determine immediately which categories are best suited for the project.
3. Distribute and delegate responsibilities. It is necessary to assess your resources objectively. Intermediaries should carry out some tasks. The entrepreneur will control all stages, but will be freed from routine processes, focusing on strategic tasks.

Selecting Relevant Gaming Content

Finding modern gambling products is crucial. Developers offer:

• slots;
• roulettes;
• card and board games;
• Bitcoin entertainment, etc.

You should pay attention to several key aspects:

Supplier’s Reputation and Expertise

Newcomers to the online market are advised to partner with experienced providers who have a positive image. It is worthwhile first to read the reviews of entrepreneurs who have already ordered products from the company.

You also need to assess the brand’s stability, frequency of new game releases, and availability of support. It does not mean that only large developers are worthy of trust. If a small supplier has been working on the market for a long time and offers high-quality solutions, you can also establish a partnership with them.

Reliability and Security

The main requirement for entertainment products is uninterrupted operation and protection from hacking. Modern software is equipped with innovative systems that ensure the safety of users’ funds and data.

The supplier must have certificates of conformity from independent laboratories underlining the reliability of the RNG. Additionally, responsible developers handle the integration of their products and provide subsequent technical support.

Broad Assortment

It is best to cooperate with companies that offer a complete entertainment package. This approach will allow you to get all the necessary content in one place.

First, define the goals that the casino is trying to achieve at its current stage of development. For instance, if the priority is stable audience growth and attracting new users, free games should be added to the catalogue.

Audience Segmentation

People come to land-based and online amusement venues for far more than just playing.

Let us take a closer look at their motivation:

Ground Casino Visitors

When going to stationary facilities, fans pursue the following goals:

• receiving free drinks and snacks;
• enjoying live communication with like-minded people and staff;
• watching additional show programs (concerts, presentations, etc.);
• immersing themselves in the unique atmosphere of the gambling hall;
• being part of the wealthy and successful community to emphasise a special social status.

Users of Digital Platforms

Their primary motivation is to have an enjoyable time without leaving home. It is essential to consider that in online clubs, punters can make minimal bets, which opens access to games for people with different income levels.

The development of modern technologies enables the skilful conveyance of the offline properties’ atmosphere. Live casinos and innovative solutions using virtual and augmented reality are on the rise.

Understanding the audience’s needs and correct segmentation help build a competent and effective marketing strategy aimed at attracting and retaining players.

Transition from the Ground Niche to Online: Features

Let us consider the advantages and risks that are worth paying attention to:

Benefits of Entering the Digital Realm

Among the positive aspects are:

• the availability of games on various devices;
• easy organisation and launch of promotional offers;
• a broad range of accessible tools for retaining gamblers;
• easy integration of multiple products and updating of popular entertainment;
• significant expansion of the potential audience (attracting customers not only from a city or country, but also from many regions of the world).

Additional opportunities for scaling a gambling business in the future are also beneficial.

Risks of Transitioning to the Online Space

Among the possible disadvantages are:

• difficulty in choosing software providers;
• the likelihood of hacker attacks and leakage of personal data;
• a long legalisation process as obtaining a licence can take several months;
• lack of live communication (solved through chats and tools for interaction with dealers).

To minimise these risks, it is recommended to enlist the support of professional intermediaries.

The Main Things About Web Versions of Ground Casinos

To successfully scale a gambling club, its owner needs to explore several aspects:

• Compliance with legal and tax requirements. The rules and regulations for land-based and online RMG projects can differ significantly. It is necessary to study them in advance and obtain the appropriate licence.
• The choice of decent software providers. You should trust experienced companies that have been working in the market for a long time. These are not always large brands since even small studios can be authoritative in the industry.
• Integration of administrative components. First of all, you should prioritise security systems. Their installation will reliably protect the platform from hacker attacks and other types of fraud.

Rosloto’s experts are ready to provide the necessary support. The list of our services includes turnkey startup development, launching a White Label casino, creating modern games based on customer sketches, and much more.

For detailed advice on transitioning a business to the online environment, feel free to contact our managers.